Take your blondes to our next level of cool with JOICO Blonde Life’s NEW Titanium and Blue Violet Demi Glosses.

These cool-toned, intermixable shades instantly neutralize unwanted warmth. And when paired with NEW JOICO Blonde Life SilverLight Lightening Powder, they’ll help you deliver the ultimate in cool blonde results.

New Titanium + Blue Violet series helps to achieve a cool blonde result.

• NEW Blue Violet shades help deliver a cool iridescent and pearl blonde result on lighter tones while helping to fight unwanted brassy orange and yellow tones on blondes
• NEW Titanium shades are designed to provide a range of silver/steel/gray/smoky tones for the Blonde Life Demi Gloss collection

HERE’S WHY YOU’LL LOVE IT

Our silver inspired range of Demi Glosses don’t just banish brass and allow you to personalize your blonding service quickly and easily, they also leave hair feeling soft, hydrated, and strong in the process.

• Developed to help achieve a cool blonde result.
• Builds bonds for strong blondes.
• One formula tones, glazes & glosses.
• Helps refresh dull-looking, brassy blonde hair.
• Intermixable shades, for customizable results in one step.
• Ideal viscosity for drip-free bottle application.
• Ammonia-free formula.
• pH balanced for optimal color performance.
• Leaves hair feeling conditioned – even on damaged, color-treated or bleached hair.

IDEAL WHEN

• You want to deliver shiny and brilliant ice-blonde results.
• Neutralizing unwanted warmth and delivering cool/ashy results.
• You want to restore icy freshness to blonde hair that has gone brassy.
• You want to create strong, steely blonde looks.
• You want to achieve the palest of ashy tones.
• You want to create customizable cool-blonde tones.
• You want healthy-looking hair after toning.

NEW JOICO® Blonde Life Demi Gloss Blue Violet and Titanium shades are available as of June 2024.

More Info
Website: www.JOICO.eu 
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