Meet the ultra-violet duo that’s here to help blondes keep their cool. The new brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly cool brassy tones and brighten cool blonde hair, they help maintain healthy looking hair with brilliant shine and nourish and protect fragile blonde hair.

Blonde Life Violet Shampoo

Blondes will never lose their cool with Blonde Life Violet Shampoo — a brilliant, brass-neutralizing cleanser, free from SLS/SLES Sulfates*, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Directions:

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2 – 3 times per week to maintain cool tones.

*SLS/SLES Sulfates = Sodium Lauryl Sulfate and Sodium Laureth Sulfate.

Blonde Life Violet Conditioner

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs – shine, hydration, and protection – while sending brass packing.

Directions:

Apply to clean, damp hair. Leave in 1-3 minutes. Rinse. Use 2-3 times per week.

The Secret Inside

Natural, exotic oils pair with JOICO’s most fortified, hair-healing ingredients and a light violet hue work together to provide shine and hydration for healthy looking, brass-free blondes:

• Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and helps to boost shine while protecting hair from environmental damage.
• Tamanu Oil: A rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to help deeply hydrate hair, bump up shine, and banish brittle strands.
• Arginine: A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
• Smart-Release Technology: JOICO’s one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.
• Light Violet Hue: The ultimate balancing act, cools brassy blondes in a single shot.

Blonde Life Violet Shampoo 300ml £17.50 / Blonde Life Violet Conditioner 250ml £18.50

JOICO Blonde Life Violet Shampoo and Conditioner are available in salons worldwide as of January 2020. For more information about the brand, visit JOICO here.