MIDLAND MAKEOVER
Spanish Haircare brand montibel.lo travelled to the bustling city of Birmingham to showcase the hottest looks for AW/13 to 35 local salons and their owners.
Taking over the Holiday Inn in Walsall for the day, montibel.lo’s expert Technician David Larcombe took to the stage alongside his counterpart and guest Artist Jordi Tenas, to demonstrate the styling capabilities of the brand’s range of products, plus give the attendees tips and tricks to take back to the salon.
As proceedings got underway, the audience were wowed by a series of demos by the dynamic duo, who set to work on eight live models showcasing the latest trends to pass onto clients in the salon. Showcasing their predictions for the next season from montibel.lo’s trend book, the hairdressers then recreated the looks onstage, performing both cut, colour and styling on each model using the brand’s hero products.
Creating a variety of looks from sleek, straight styles with optimum shine to textured, spiky crops, Jordi and David showed just how easy creating Autumn’s trends are with montibel.lo.
Tim Kelleher, Managing Director of Profile Hair & Skin Care, UK Distributor for montibel.lo, said: “It was brilliant to be able to share our latest trends with such an avid audience of salon owners in Birmingham. Education is really important to our ethos so we’re delighted that the feedback has been so positive and are looking forward to hosting more exciting events across the UK this autumn.”
