The ID Artist programme, developed by L’Oréal Professionnel Paris, is designed to identify and cultivate individual talent, fostering growth and maximising potential.

With an exceptional list of alumni including Marlon Hawkins, Nancy Stripe and Abigail Butler, gaining a spot on the ID Artist programme can be career changing. With hundreds of applicants, the entrant level this year was extremely high and the competition was tough. Entrants had to submit an audition video showcasing a model which was judged by a prestigious panel of award-winning experts, with finalists invited to a virtual interview to share their creative vision. Following a two-round judging process and a day of virtual auditions, the new L’Oréal Professionnel Paris ID Artists for 2025 are revealed.

Two Year Journey

The ID Artist team receive inspirational education and unparalleled hairdressing opportunities, designed to upskill, empower and connect with a nationwide community of fellow artists.

“Surrounding yourself with like-minded individuals and you will fly creatively. ID Artist 2025 is full of amazing talent already creating a vibe for themselves. It’s going to be exciting to watch these dedicated artists of the industry grow,” – Judge Darren Ambrose from D&J Ambrose.

“It’s such an amazing opportunity for these creative and super-talented hairstylists to gain a place on the ID Artist team to grow their confidence and work with other creatives learning and being coached by the best in the industry. The ID Artist programme is about growing talent and the talent we had seen on audition day was outstanding. The standard was extremely high and seeing people re-audition from last year, also shows us how special it is to gain a place on the ID Artist programme,”
– Angie Dromgoole from Zeba Hairdressing, Judge.

L’Oréal Professionnel ID Artists 2025

• Amelia Higgins, Dy8 Desinz
• Becky Hare, Brooks & Brooks
• Charlie Illi, Brooks & Brooks
• Daryl Behan, Peter Mark
• Georgia Patton, @G&S Hair
• Jake Murphy, Zeba Hairdressing
• Jay Hanlin, Alan Edwards
• Jessica Elwell, Scullion and Scot
• Lydia Stiles, TONI&GUY Sloane Square
• Morgan Hirst, Russell Eaton
• Niamh Edwards, Leigh Roberts
• Stephen Edgar, Andrew Mulvenna
• Tyler Knox, Peter Mark Forestside
• Zoe Harrison, Sola Hair Studio

Joining The Second Year ID Artists

• Alison Simpson, Linton & Mac
• Arron Mc Donagh, Not Another Salon
• Eboni Snook, Anthony John Salons
• Isabelle Rose, Dy8 Desinz
• Jak Hall, Jason Hall Hairdressing
• Lauren McNeela, Stripe Colour Studio
• Lucy Boodell, Goldsworthy’s Hairdressing
• Mia Taylor, AKA Professional Hairdressing
• Molly Rufus, Charlie Miller
• Morgan Graham, MG The Studio
• Sadhbh Clifford-Knapp, Peter Mark
• Sian Lloyd, Hillary.ie
• Zak Hulbert, Blushes

What Next

The 2025-26 ID Artist team will come together for training where they will find out this year’s exciting plans, but we can’t give those details away yet; that is a surprise!

For more information visit www.lorealaccess.com