L’Oreal Professionnel: AW24 colour trend #coppercontrast
Autumn’s Anticipated Colour, Reimagined.
While hair trends come and go, Copper always comes back as the ultimate autumnal shade. The search term ‘Copper Hair’ already regaining popularity and growing across social by 80% from the start to end of August. It’s no wonder Copper takes salons by storm every year with evolving and
emerging application techniques and variation of shades.
#CopperContrast
2024 is no different with everyone from Khloe Kardashian, Blake Lively to Billie Piper and Tasha Ghouri swapping their trademark locks for a Copper transformation. L’Oréal Professionnel has worked with Brooks & Brooks Creative Director and Colour Trophy finalist Marlon Hawkins, to coin this autumn’s hottest trend #CopperContrast.
Create Copper Contrast With The Power Of INOA
Powered by oil L’Oréal Professionnel ammonia free iNOA colours delivers undeniable colour performance thanks to its patented Oil Delivery System, supporting scalp hydration. Its vegan formula comes with 90 shades for limitless colour possibilities and up 48% more shine.
To achieve Copper Contrast this Autumn L’Oréal Professionnel recommends iNOA Copper shades 7,43 & 7,44 and Warm Browns like 6,34 according to your client’s colour base.
iNOA Claims
• Respects all patterns, including all types of curls.
• Ammonia free.
• High impact and long-lasting colour.
• 100% grey coverage.
• Up to 43% reduction in hair porosity.
• Supports scalp hydration.
• Sensorial and no odour.
For more info visit lorealprofessionnel.co.uk
