Hair that felt refined yet effortless.

 

 
Lead Hairstylist Soichi Inagaki using Bumble and bumble, created hair that felt refined yet effortless, with soft movement that held natural strength, with model’s natural textures accentuated throughout the show.
 

 

“Emilia Wickstead’s SS26 collection draws on the radical sensuality and striking contrasts of photographer Robert Mapplethorpe – beauty and brutality, softness & severity, art & desire,” 
– Soichi Inagaki.

 

 

Lived-In Textures: Hair How To

 

 

• Step 1 – Prep & Texture: Mist Bumble and bumble Prep Primer through lengths to enhance natural softness and movement, setting the foundation for an undone but elevated finish.

 

 

• Step 2 – Define Curls: For naturally textured hair, layer Bumble and bumble Curl Reactivator and Curl Defining Cream to highlight shape and bounce while keeping the silhouette fluid.

 

 

• Step 3 – Seal & Shine: Finish with a light veil of new Bumble and bumble Styling Oil to lock in moisture and create a subtle, high-gloss sheen

 

 

• The Result: It channels the collection’s beauty–brutality duality: hair that feels lived-in and intimate, yet carries the sculptural elegance and quiet power of a Mapplethorpe portrait.

 

 

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