LFW SS26: Authentic Beauty Concept X Erdem
For the Erdem SS26 show, hair echoed the collection’s dreamlike world with the support of premium vegan haircare brand, Authentic Beauty Concept.
Hair lead, Anna Cofone, brought Erdem’s dreamlike vision to life using Authentic Beauty Concept to support the overall look.
The hero products were Authentic Beauty Concept’s Nymph Salt Spray, Flawless Primer, Airy Texture Spray, and Pliable Paste.
“The hair for Erdem was about capturing imperfection in the most beautiful way – irregular textures, soft distortions and undone details that feel authentic, lived-in, and effortlessly chic. It’s the poetry of real life woven into high fashion. For each model we elevated their textures and pushed movement into the hair using Nymph Salt Spray through the roots, Flawless Primer through mid lengths and ends and enhanced the texture with Pliable Paste,”
– Anna Cofone.
Step by Step
1) Prep by applying Nymph Salt Spray to the roots and Flawless Primer through mid-lengths and ends.
2) For longer hair, twist into a low bun and diffuse dry on low heat and speed.
3) Add irregular movement with a small tong, varying section thickness and direction to create distortion.
4) Finish with Airy Texture Spray for light hold and body, and a touch of Pliable Paste to tame flyaways.
Image credits: Thomas Morgan for Authentic Beauty Concept.
INSTAGRAM @authenticbeautyconceptuk
For more info about the featured products, please visit www.authenticbeautyconcept.co.uk.
Previous Story
Jo Irving Launches Coaching Membership
Next Story
This is the most recent story.
