LFW SS25: Authentic Beauty Concept X Harri
Hair Lead Adam Garland supports Harri’s new dimensional LFW SS25 with Authentic Beauty Concept.
Inspired by inflatable architecture, Harri’s SS25 collection included blown-up latex material in black, white, khaki and burgundy tones. As they came down the runway, models danced in slow motion. In conceiving a series of characters from an otherworldly realm, the collection explores the relationship between tradition and innovation, while propelling Harri’s aesthetic into new dimensions.
Hair lead, Adam Garland, brought his vision to the show using premium vegan haircare brand, Authentic Beauty Concept. Adam Garland, Global Creative Advocate for Authentic Beauty Concept explains: “It’s been a really fun and creative look that’s evolved and came back to keeping it simple with a fashion ponytail.”
Step By Step
- Apply Amplify Mousse and Working Hairspray to bring the sides back into place and secure the fashion ponytail at the nape of the neck.
- Using a wide tooth comb on the sides to break the texture and make comb marks.
- Secure a twist below the ponytail and once dry, take out and saturate with Glow Shine Spray for lots of reflection and sheen.
Key Products
Authentic Beauty Concept Amplify Mousse £28.60
Authentic Beauty Concept Working Hairspray £28.60
Authentic Beauty Concept Glow Spray Serum £41.50
