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| March 11, 2026

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LFW AW26: FASHION EAST X BUMBLE & BUMBLE

LFW AW26: FASHION EAST X BUMBLE & BUMBLE
Sam Robinson

FASHION EAST Hair led by Lachlan Mackie.

 
Hair at Fashion East’s Louis Mayhew presentation drew on raw, organic textures inspired by the natural world.

 

LFW AW26: FASHION EAST X BUMBLE AND BUMBLE GTL

 

Echoing Mayhew’s deconstructed collection, crafted from found objects gathered during his explorations, the looks felt instinctive, tactile and organically assembled.

 


 

 

Driftwood was tied into selected styles, while matte, clay-like finishes referenced coastal cliffs and weathered formations, creating a windswept, lived-in effect as though the model had emerged from the woods wonderfully dishevelled.

 

LFW AW26: FASHION EAST X BUMBLE AND BUMBLE GTL

 

GET THE LOOK

 

LFW AW26: FASHION EAST X BUMBLE AND BUMBLE GTL

 

1. Mix together Bumble and bumble Thickening Spray and Surf Spray as the foundation to create natural curl and wave movement, without disturbing the natural pattern.

 

LFW AW26: FASHION EAST X BUMBLE AND BUMBLE GTL

 

2. For those with straight hair, we added depth and volume, using Bumble and bumble High Drama Styling Foam built up the hair with a subtle tackiness, being easier to now manipulate.

 

LFW AW26: FASHION EAST X BUMBLE AND BUMBLE GTL

 

3. For key looks, add Bumble and bumble Pret-a-Powder to emulate a clay/dust you find on coastal cliffs, and for others, we instinctively tied driftwood to naturally hold in the model’s hair.

 

LFW AW26: FASHION EAST X BUMBLE AND BUMBLE GTL

 

For more info about the brand’s products, please visit www.bumbleandbumble.co.uk.
 


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