Authentic Beauty Concept x Anna Cofone.
At London Fashion Week AW26, Authentic Beauty Concept partnered with Global Creative Advocate Anna Cofone to create distinctive, high-fashion hair.
From fluid, lived-in power femininity at Joseph to ultra-glossed, glass-like precision at Chet Lo, the looks reflected the mood, movement and modernity of the runway.
Photo Credit – Joss Wild for Authentic Beauty Concept
Joseph: Fluid Power, Modern Realness
Hair embodied a refined balance between 1970s freedom and 1980s power femininity. The look explored the idea of a woman moving seamlessly throughout her day – from work to evening, from structure to softness – with hair that feels instinctive, self-styled and modern.
Photo Credit Jason Lloyd Evans (@jasonlloydevans)
The result was a pushed-back, slightly oblique shape – never sharply parted or overly precise – designed to feel believable and lived-in. Hair looked as though it had been styled days earlier: soft, instinctive and self-assured. Texture was preserved and elevated rather than transformed.
Photo Credit Jason Lloyd Evans (@jasonlloydevans)
Some models wore their natural hair down with subtle polish, while others were styled into low ponytails at the nape to complement strong collars, layered silhouettes and structured shoulders within the collection. Type 4 textures were either slicked back into compact buns or worn in braids, creating small, powerful silhouettes that felt refined yet authentic.
Photo Credit Jason Lloyd Evans (@jasonlloydevans)
“It’s this super effortless, modern woman who loves the ’70s and the ’80s but is completely her own person,” – Anna.
Photo Credit Jason Lloyd Evans (@jasonlloydevans)
Chet Lo: Glass Like Precision and Sculptural Interruption
Credit Ruby Pluhar (@rubypluhar)
Hair embodied glass-like precision and sculptural interruption, drawing inspo from the iconic headdresses of the Peking Opera.
Credit Ruby Pluhar (@rubypluhar)
The hair became an extension of Chet Lo’s latest collection, balancing discipline and fluidity, simplicity and sculpture.
Credit Ruby Pluhar (@rubypluhar)
Three key looks emerged: uninterrupted glass-straight lengths, glass hair punctuated with sculptural feather accents and tightly constructed feathered chignons.
Credit Ruby Pluhar (@rubypluhar)
“At the heart of every look was Authentic Beauty Concept Glow Spray Serum – the hero product backstage – delivering high-impact shine and that ultra-reflective, glass finish that feels modern and directional,” – Anna.
Credit Ruby Pluhar (@rubypluhar)
Further information is available at www.authenticbeautyconcept.com.
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