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| January 16, 2025

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JOICO EMEA Creative Art Team’s consumer focused looks

JOICO EMEA Creative Art Team’s consumer focused looks
Sam Robinson

An innovative and trend led collection from the JOICO EMEA Creative Art Team. Bold texture and show stopping shapes ensure these looks stands out. Creating a capsule of wearable, consumer focused looks, there is a nod to current salon trends and iconic looks that never go out of style. From Ice Platinum through to Rich Chocolate, this collection boasts stunning colour creations that are sure to catch your attention

JOICO Grace 3 - Model Image - www.salonbusiness.co.uk

Creative Direction: Bruno Marc Giamattei

JOICO Elinor 3 - Model Image - www.salonbusiness.co.uk

Hair Creation: Sevda Durukan, Alberto Di Domenico,  Daniel Spiller

JOICO Arjeta 4 - Model Image - www.salonbusiness.co.uk

Creative Assistance: Valentina Malta & Gregory Mastrostefano
Photography: Jamie Blanshard

JOICO Alanah 3 - Model Image- www.salonbusiness.co.uk

Make-Up: Katie Moore
Styling: Ellen Spiller

More info about the brand at JOICO here.