INDOLA is a brand who truly understands Hairdressers and their need for #SimplySmarter products. To demonstrate this, they’ve revamped their Care & Style assortment, for service opportunities that beautify every individual hair result!

Hairdressers today are constantly trying to solve a diverse and often conflicting set of challenges. For many space is at a premium, yet they need a product range big enough to cater for all Client profiles and hair needs. Furthermore, the focus on sustainability continues to rise, becoming an ever-growing decision-making factor for clients choosing which salon, stylist or products to use.

INDOLA is acutely aware of these challenges and their new and improved INDOLA Care & Style portfolio enables Hairdressers to not only meet all of these modern-day demands, but DO it and thrive, as the artists they truly are.

NEW INDOLA Care & Style
The improved portfolio is compact yet complete, offering NEW care & styling heroes and providing Hairdressers with everything they need to tackle the diverse hair needs they see every day – from colour fade* to hair loss**. Benefits include:

• Strong care performance – new formulas strengthen the hair fibre and lock colour pigments into the hair*, for a long-lasting and more healthy-looking result.
• Infinite styling possibilities – a high-performing, state-of-the-art styling range offering multiple products and hold levels to create any look, from polished to undone and authentic hairstyles.
• Multi-benefit formulas – a streamlined portfolio, catering for multiple hair needs, now coming with even multi-beneficial formulas.
• Vegan & more sustainable – new vegan*** portfolio with no compromise on performance, contained within recycled plastic packaging****.
• Memorable fragrances – you and your Clients will love the new signature fragrances, enriching every use with a sensorial experience.

*Applicable for the Color Range / **Applicable for Root Activating System Range / ***Free from animal-derived ingredients / ****Amount of recycled content varies depending on the product.

INDOLA Care & Style unlocks multiple in-salon service opportunities whilst offering Clients the perfect at-home maintenance to extend the in-salon benefits long after they leave the salon.

New INDOLA Care & Style Heroes At A Glance

Care Heroes

• Scalp & Hair Therapy Shampoo – a gentle cleanser that targets chemically-treated, coloured hair and a dandruff-prone scalp.

• Hair Therapy Spray Conditioner – a 10-benefits-in-1 leave-in conditioner suitable for all hair types.

Styling Heroes

• Treat & Tame – a hair styling cream with Glycerine that brings frizz under control.
• Light Mousse – a volumising mousse with modified Potato Starch that boosts volume and bounciness and provides strong hold.
• Glaze It Up – a shine spray with a fine distribution that creates instantly healthier-looking hair with less frizz.
• Lift It Up – a root-lift spray with Panthenol and Glycerine that helps to protect the hair from drying out.
• Shaping Gel  – a lightweight styling gel that creates defined and sleek looks with natural shine.
• Matte Wax – a styling wax that enhances the fullness of the hair whilst ensuring a defined and fixed hairstyle.
• Shine Wax – a styling wax that creates smooth or heavily-textured hairstyles with phenomenal shine.

*RRP from £6.29 /€6.11 (care) and £8.94 /€7.84 (styling)

INDOLA Care & Style: Design Upgrades

The INDOLA Care & Style portfolio has also undergone a design makeover, with additional NEW packaging formats featuring handy colour-coding, making the range easy to navigate. The new subtle colours still make a statement on the shelf, but with a cleaner, more modern approach. The upgrades aren’t just aesthetic but practical too, with usage and application instructions available on each pack, along with a helpful QR code for 24/7 access to more in-depth information. Using INDOLA care and styling products has never been so intuitive!

INDOLA Online and Social
Be part of an empowering community of Hairdressers and join INDOLA online!
A whole host of trending inspiration and engaging edutainment is regularly delivered by the #indolaselected squad, alongside a wealth of product details and the know-how to create on-demand looks. Visit indola.co.uk to experience more.

Have you created something amazing using INDOLA? Don’t forget to follow @INDOLAUK on Instagram and share your looks with the community by using the #simplysmarter hashtag!