Indola, the exclusively professional hair care brand, experienced a double-whammy last week as it launched its new Smart Street Style Collection at back-to-back events in Leicestershire and Stockport.

Taking To The Stage

Global Ambassadors, Paddy McDougall and Andy Smith, took to the stage at the FHA Inspire event on Sunday 9th June; closely followed by a dash up the M6 where they then presented a Look and Learn session at Alan Howard in Stockport, on Monday evening (10th).

New Looks

Both shows delivered the new looks and trends from the latest Smart Street Style Collection – Delicate Daydream and Lavish Culture, while offering expert tips and advice on how to create variations suitable for all clients. Andy demonstrated his expert cutting skills, while Paddy created striking colour results using Indola’s latest #colorblaster innovations, Nashville, Aden and Sutro.

The Shades

#colorblaster is Indola’s pigmented conditioner, which is now available in 11 shades; Willow (pastel pink), Valencia (pastel green), Clarendon (pastel blue), Lark (pastel lilac), Mayfair (red/brown), Sierra (chocolate brown), Crema (blonde refresh), Juno (neutralizer) and the three new tones of Nashville (copper), Sutro (cool brown) and Aden (violet).

FHA Inspire Event

Each year, the FHA Inspire event welcomes its members, freelance hairdressers from across the UK, to a day of inspiration, sharing and awards. This year was the organisation’s biggest to date, with demonstrations by Indola, Wahl and celebrity hairdresser, Andrew Barton.

XpressColor

Joining the duo on the FHA stage was Local Indola Ambassador, Andrew Minarik, who educated the room on the benefits of Indola’s new XpressColor – a permanent colour service which provides results in a third of the time. A 10-minute colour which provides excellent grey coverage and is ideal for panels, short crops and root re-growth.

At The Flagship

The second event of the week was held at Alan Howard’s flagship store in Stockport. Here Indola offered a more in dept cutting and colouring seminar to the auditorium of guests. Seven looks inspired by street style were created live by Andy and Paddy, with the audience being welcomed onto stage so they could see for themselves how the looks were created.

Compact Product Range

Indola is committed to supporting the solo stylist by creating a compact product range that works smarter. Each season Indola releases its Smart Street Style Collection which utilizes the Indola products to create looks inspired by the pavement catwalks of the world. This summer sees the release of Delicate Daydream and Lavish Culture.

For more information about the brand, visit Indola here.