Hair’s back in business
Hair is back – and it means business. It’s been one of the busiest weeks in hairdressing history and salons have certainly felt the impact of lockdown’s lift.
It’s been a turbulent year for Brooke Evans to say the least. Her salon, B.E Ironbridge had barely been open 3 months when it was hit by regional flooding and the first lockdown. Since then, like most salons, business has been subjected to restrictions, social distancing and further lockdowns. But one week into reopening Brooke remains optimistic in the face of adversity.
“What a first week! It’s so good to be back, with some routine, craziness and surrounded by a salon team that live for hair as much as I do. To make people feel good after another lockdown doesn’t get old! However changing booking system, opening a bar, and hiring new staff all with a fully booked column has come with its challenges, but the team have been risen to the challenge and I have absolutely loved it.” Yes you heard right – on top of reopening Brooke has added a bar to Salon, like many businesses finding new ways to bring in revenue, and more importantly becoming a stronger pillar of the community.
Owner of Hazel & Haydn has reopened his salon, taking some lessons from the previous lockdowns. “In the lead up to our last reopening, we saw our appointments accumulate a waiting list with hundreds of clients on – we’ve learnt that our clients really do love us but, unfortunately we faced a lot of no shows for appointments previously. So, in a bid to not repeat this we resorted to taking deposits to secure bookings. This has proven successful, and we have been able to transform so many lovely clients’ hair already, without losing business unnecessarily and wasting appointments that people really want. We’ve also added a coffee hatch to the salon and a lifestyle wall shop by The Hedge which have both added a completely new dimension to the salon and the Jewellery Quarter as an area.”
Meanwhile in the capital, Gusto Hairdressing’s Director Andre Johnston has welcomed the return of the industry, especially with their opening of a new central London location. “Customers old and new have rushed back to our salon, and we are booked up solid for the rest of the month -I expect other salons are experiencing the same”.
The lift of lockdown is a huge relief for Andrew Barton Creative Director and owner of Headmasters Mayfair. “There’s been record sales across the whole Headmasters group, we’ve seen a significant uplift on all services – especially colour. Our teams were so delighted to be back doing what they love- creating gorgeous hair, giving their expert advice and caring for clients. There was certainly a positive vibe and energy around the salon being back in full swing. Hairdressing has been shown for many years to be one of the happiest professions and it’s the sense of purpose we have as hairdressers that gives us so much happiness. I was thrilled to be at my Headmasters salon in Mayfair and see the surrounding Oxford Street & Regent Street busy with people out and about and enjoying some retail therapy – I just wish I could join them!”.