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| September 20, 2020

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ghd: Empower Up

ghd: Empower Up
Sam Robinson

For International Women’s Day this March, ghd is celebrating their own creative collective of female artists, with their compelling Empower Up collection.

Women At The Top

The directional images, which form the basis of the latest ghd education looks, were created by a dynamic team of women, representing some of the most exciting names in their respective fields. As well as showcasing the achievements of a brilliant team of creative women at the top of their game, the shoot also supports ghd’s message that a good hair day isn’t just about how you look – but crucially about how good hair makes you feel.

Take On The World

“When your hair looks good, you feel as though you can take on the world – and that’s powerful for women,” says Ellenora Dean, hairdresser, salon owner and the stylist on the shoot.

Eight Looks

The series of images represent empowerment, strength and individuality, with eight looks that combine trend-led silhouettes and finishes with accessible techniques that support ghd’s commitment to salon-first education.

Diverse Women

“This is an exploration of the Empower Up trend,” says Ellenora. “It’s a celebration of vibrant, optimistic, strong and diverse women, who are proud to express themselves and celebrate looking and feeling great.”

For more info on the brand, please visit ghd hair here.