Haug London Haus launches a creative new way to inspire client confidence this season

When it comes to changing hair colour, inspiration is everywhere — but decision-making can be daunting. For many clients, walking into the salon armed with screenshots and social media trends can quickly turn into hesitation once the consultation begins.

Colour expert Siobhan Haug of Haug London Haus recognised this common challenge and decided to reimagine the consultation experience. Her latest creation, a Winter Colour Consultation Newspaper, transforms the traditional conversation into something tangible, beautiful, and confidence-boosting.

“Clients often arrive inspired but unsure,” Siobhan explains. “I wanted to create something that bridges that gap between trend and treatment — a tool that sparks imagination and makes the decision-making process fun and collaborative.”

Styled like a glossy fashion insert, the newspaper acts as a mini pre-consultation guide, showcasing six key winter colour trends: Hyper-Pigment Hues, Ecru Bronde, Aspect Lights, Satin Blonde, Griege, and Onyx Brown.

Each look comes with an easy-to-digest mood guide, outlining who it suits, what to ask for in the salon, and how to maintain it at home. It’s an editorial experience designed to help clients visualise their next transformation — and it’s already having an impact.

Transforming the Consultation Experience

Siobhan’s creative approach has redefined how clients engage with colour services:

• Simplifies decisions – Clients can point to their chosen look, allowing stylists to immediately discuss the process — whether it’s a double-process Hyper-Pigment, partial balayage for Aspect Lights, or a gloss finish for Onyx Brown.

• Builds a natural retail link – Each trend is paired with recommended homecare, from a colour-depositing Haus Mix mask to BLONDME Deep Repair Mask or purple toning shampoo.

• Encourages creativity – The visual, editorial layout invites clients to play with new ideas and embrace change in a more open, imaginative way.

While digital inspiration will always have its place, Siobhan believes a physical tool changes the dynamic. “There’s something about holding it in your hands — it grounds the conversation and feels curated, not overwhelming,” she says.

At Haug London Haus, the colour consultation newspaper has quickly become both a talking point and a business asset. It enhances the client journey, boosts retail conversations, and adds a high-end, editorial feel to the salon environment.

“It’s more than just a pretty piece in the waiting area,” Siobhan adds. “It’s a practical, strategic tool that helps clients make confident, trend-led choices — and leave the salon feeling inspired and excited for what’s next.”

With plans to evolve the concept for Spring, this creative consultation tool is one to watch — a perfect example of how thoughtful innovation can turn everyday services into standout salon experiences.