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| June 13, 2024

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first-ever JPMS Sustainability Scorecard

first-ever JPMS Sustainability Scorecard
Sam Robinson

Showcasing JPMs’ actions so far in creating a better world for its Employees and Salon Partners, local communities, and the planet as a whole.

Paul Mitchell is committed to sustainability, prioritising eco-conscious practices throughout their product development process. From sourcing ethically harvested ingredients to utilising recyclable packaging and supporting charitable initiatives, they strive to minimise their environmental footprint while delivering high-quality hair care solutions.

The Report
It provides a detailed account of the progress they’ve made in four main areas of impact; reducing the use of virgin plastic, decarbonizing operations, reducing the amount of waste sent to the landfill, and responsible sourcing of ingredients and materials. JPMS’ goals towards a more sustainable future are never final. Actions today will have a profound impact on the future, and JPM are committed to continue the innovation that will bring a better world for all.

Committed to creating the highest-quality professional hair care products while…

  • Revolutionizing sustainable packaging
  • Decarbonizing operations
  • Respecting human rights
  • Restoring the ecosystems and communities where we do business
  • Conserving water

JPMS recognizes the  importance and urgency of the issues outlined in The UN Sustainable Development Goals (SDGs), and is committed to aligning its practices to help achieve these goals.

Results So Far

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    Committed to using less virgin plastic throughout its operations, whether it’s in the manufacturing of products, for packaging, or as packing materials used for shipping.
    – 40% is the average amount of PCR plastic* used in primary packaging (bottles, tubes, jars) across all brands. 
    – The Clean Beauty line features low profile caps, which use 46% less plastic compared to a standard cap.
    – 90% of the Paul Mitchell® Clean Beauty collection is packaged in bio-based plastic bottles
    and tubes made from 90% sugarcane* (excludes pumps, caps and closures).

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    Reviewing all aspects of business for opportunities to reduce its carbon output. Here are the many commitments made in this area, with the goal of eventually decarbonizing 
    operations completely.
    – 4,251,769 Solar panels on our Global Distribution Center in Santa Clarita, California, provide
    nearly 64% of the energy needed to run the building during working hours. In 2022, this
    saved 4,251,769 pounds of CO2 emissions, the equivalent of 32,125.96 trees planted.*
    – 100% transitioned its entire US fleet of company cars to hybrid electric, with the goal of saving fossil fuels and carbon emissions.
    – Offsetting: Partnering with a third-party organization to offset carbon from company
    operations: Keo Seima Wildlife Sanctuary REDD+ project, which protects one of the
    most important forests in Cambodia, home to critical endangered wildlife.
    – In 2022, reached its goal of planting one million trees in areas that need reforestation the most, including Peru and Haiti. In 2023, JPMS committed to plant an additional one million trees, bringing the total to two million by the end of 2030. Most recently, planting trees in Peru, UK and Germany.
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    Taking action to reduce the amount of waste contributed to the landfill by improving recyclability rates of its packaging, launching an office e-waste and tools recycling program with Homeboy Industries, and implementing new event and catering guidelines around single-use plastic and waste.
    – Partnership with TerraCycle, means 85,780 pounds of plastic have been diverted from the landfill and converted into PCR to be reused again, helping to create a circular economy.
    – Green Circle Salons is the industry’s first sustainable salon solution dedicated to fighting beauty waste and climate change. Currently 112 JPMS salons are Green Circle certified, which helps salons offset their emissions and recover up to 95% of their beauty waste, including hair clippings, foils and colour tubes.
    – Through its program with Homeboy Industries, 2,620 pounds of returned hair tools and e-waste were diverted from the landfill in 2022. Homeboy is an R2 Certified non-profit social enterprise that provides jobs to people who face systemic barriers due to previous gang involvement or incarceration.
    – In corporate operations, JPMS are removing nearly all plastics from the materials used for shipping and fulfilment. Instead, its Distribution Centre uses recyclable mailers, craft paper made from recycled fibre, and water-activated tape that enhances the materials’ curb-side recyclability.
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    – In 2020 JPMS identified 211 formulations that contain palm oil across our brands. Since then, 194 have been replaced with RSPO-certified palm oil or substitutions that offer comparable performance without the potential environmental impact.
    – JPMS use only 100% Australian tea tree in product formulations, sourced from a Certified B Corporation farm that was awarded an EcoVadis Platinum rating for its sustainable practices.
    – Since founding in 1980, JPMS have been committed to cruelty-free hair care. In addition, most of our care, colour and styling products are vegan. We are working to make 10 of our 12 product lines 100% vegan by 2024.
    – Wherever possible, souring paper for outer carton or promotional packaging that’s verified by the Forest Stewardship Council or other sustainability certifications, to ensure it is made from responsibly sourced wood fibre. In case of unavailability, the second option is to use recycled paper made with de-inked post-industrial recycled fibre.


Follow Their Sustainability Journey 
Instagram: @paulmitchelluk