Electric London presents at PURE London 2019
British, professional hair care brand, Electric London collaborated with leading session stylist, Magdalena Tucholska as she headed up the hair team backstage at the globally renowned fashion exhibition, PURE London 2019 recently. 
Magdalena and her team were responsible for producing 4 catwalk shows a day across the 3-day exhibition and Electric Products were her go-to range for creating the natural, sleek looks shown on the catwalk.
“I love to cocktail the Electric products, you can tell they’ve been made with the hairdresser in mind as you can really build the look without the products weighing down the hair. On the main catwalk, the look was very natural and simple. The hair was kept smooth and shiny at the roots, due to sharp centre-partings, and tightly tucked behind the ears. The hair look was healthy, conditioned and silky-smooth hair. On the Origin catwalk we decide to go natural smooth in front and a bit textured on the crown and then created braids where we added in fabrics to give them texture and interest,” explains Magdalena.
Electric is available at all Electric salons nationwide, Harvey Nichols, Fortnum & Mason and online at Electric Hair.
