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| December 6, 2019

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COLOURIFIC

COLOURIFIC
Joanne Charlton

The Goldwell Color Zoom competition brings together haute couture fashion and hairdressing artistry. Now in full swing for 2017, we catch up with two hairdressers who know everything there is to know about it from preparing your entry, to the global fame that may follow. First up is Goldwell Global ambassador Beverly C. Don’t forget to keep your eyes peeled for 2015 Gold New Talent winner, Natalie Cara-Jones, next week.

How long have you been a Color Zoom judge?

I’ve probably done it for the last eight years. I’ve always judged the UK and I’ve been lucky enough to judge globally three times now.

What have you learnt over your time as a judge?

As a judge it’s important to understand the categories and what’s being asked of the competitors. It can be very subjective if the competition is too open, so you can start judging it from an emotional level.

Color Zoom is quite specific as it’s based on the trends created by Goldwell, which are based on global trends. Competitors have to create something within these parameters so it makes it easier to judge in that respect.

Is there one entry that stands out as your favourite over all your time as judging?

There are lots that have stood out out for me. I loved last year’s trend D!SRUPT. It was very in-keeping with what was happening with hair, and it was wide open to a creative audience. Almost anything went. We saw a lot of diversity with it. There are always two or three standouts every year and they normally end up being the global winners – you can see it very early on.

What are you looking for in this year’s competition?

That this year’s trend, IN•FLUX, is interpreted correctly. IN•FLUX is beautiful; it’s all about the fluidity of colours merging together. I’m also looking to see how creatively they get the cut and colour to work together. It’s about being clever enough to not be over-influenced by Goldwell’s presentation of their version. They need to come away from that and start afresh – do it themselves. It has to have the wow factor but commercial viability so it’s about getting that balance. Shock value is easy, trying to contain it and make it wow and yet be beautiful is what makes a winner.

What would your advice be to anyone entering the competition?

Work really hard on coming up with at least two or three cut and colour ideas and practice on a mannequin, before looking at models. Sam McKnight, Guido, myself, Mark Lesson…we all work on mannequins, to see if it works. Then we start looking for models that will fit along those lines and practice it. When looking for a model, try to find a photogenic one because you’re being judged on a photographic entry. Remember they have to be able to carry the live stuff too, iIf you make it through to the final – they must be able to stand there for 15 to 20 minutes while the judges look at them.

What can winning the competition do for a salon?

Winning in the UK offers recognition and press coverage but it also gives a colourist the opportunity to showcase their work on a global platform at Global Zoom. That alone is an incredible journey for anybody. If they then win on globally, it takes them to another level. They go on to create the new Goldwell trend photographically the following year, so they’re opening themselves up to becoming master colourists on a global level. The kudos it gives them stays with them.

Has being a judge changed you as a colourist?

I think it has. Goldwell is probably the most creative colouring company I’ve worked with in my career. They’re very good at teaching the effect of their colour and the meticulousness of the way they colour. It opens your mind up to colour and pushes the boundaries.