Dedicated to the Diverse Needs of Blonding, Schwarzkopf Professional Introduces a Revamped Colour Line with NEW Products, Key Looks & Salon Services…

Hairdressers can take their blonde skills to a new level with BLONDME – Schwarzkopf professional’s blonding line that’s THE authority in blonde.

New

Truly dedicated to the diverse needs of blondes, Schwarzkopf Professional’s revamped BLONDME colour line includes the newly integrated Anti-Metal Bond Protection Technology to enable hairdressers to master any blonde challenge; resulting in the most stunning blonde looks for every individual salon client.

Blonde has never been more diverse than it is today – Schwarzkopf Professional understands that it’s much more than just lightening! With its inclusive approach, BLONDME proves that there is a blonde for everyone irrespective of skin tone, hair colour, age, gender or lifestyle.

BLONDME Lightening & Colouration Products

Did you know? Blonding services make up over 60% of a salon’s colour revenue, which is why it’s so important to work with the very best blonde system. Schwarzkopf Professional’s BLONDME colour range has been revamped to bring hairdressers fantastic innovation and performance, with new and improved lightening and toning products to make your salon THE premium blonde expert.

BLONDME new and improved lightener portfolio with integrated Anti-Metal Bond Protection at a glance:

• BLONDME Premium Lightener 9+
Improved high-performance powder lightener with less swelling and great lift.

• BLONDME Clay Lightener
Optimised clay lightener with Schwarzkopf’s unique soft-to-solid formula, specially designed for freehand techniques.

• BLONDME Precision Lightener
NEW swell-control lightener for precise regrowth services, with up to 7 levels of lift.

• BLONDME Bleach & Tone
Your must-have lightener additives for lightening and neutralizing in one simple step to achieve the perfect base.

BLONDME new and improved colouration portfolio with integrated Anti-Metal Bond Protection at a glance:

• BLONDME Pastel Toning
9 intermixable pastel toning shades designed to enhance and neutralise hair bases 8–10 for the indispensable finishing step after every lightening service

• BLONDME Deep Toning
5 intermixable deep toning shades designed to enhance hair bases 5–8 for the indispensable finishing step after every lightening service.

• BLONDME Blonde Lifting
6 high-performing lifting shades for up to 5 levels of lift and toning in
one step.

• BLONDME Lift & Blend
6 lifting and white blending shades for mature blondes, with up to 4 levels
of lift.

BLONDME Dual Bond System – Strong Bonds for Strong Blondes

The BLONDME colour portfolio specialises in tackling every blonde hair need, complemented by the BLONDME care range. The new range offers premium, recyclable packaging, an improved assortment structure and upgraded technology.

BLONDME Technology

The Dual Bond System composed of BLONDME colour and care products helps to reduce the damage on all levels. It protects the bonds during chemical processes and helps to create new bonds with the dedicated in-salon and at-home care ranges. The Dual Bond System gives hairdressers maximum confidence during colouring and lightening – and clients can show off their perfect blonde, time and time again!

• Colour – NEW Anti-Metal Bond Protection
The integrated Anti-Metal Bond Protection Technology in all BLONDME colour & lightening products creates a protective layer around the hair bonds for minimised hair breakage. Combined with a new biodegradable Anti-Metal Agent that captures and neutralises metal ions in the hair, it further mitigates hair breakage and optimises the colour result. No Bonding Additives or Anti-Metal Treatments needed, which saves time and money in daily salon business.

• In-salon & Home Care – Bond Creation
3D Bond Creation Technology in all BLONDME in-salon care products creates new 3-dimensional bonds and stabilises the hair structure for long-lasting strength and suppleness.

BLONDME Looks & Services

Whatever the market, hairdressers can become THE Authority in Blonde with 8 key BLONDME looks and techniques – crafted by the most renowned blonde colourists worldwide. From the blonde next door to high fashion looks – anything your client desires – hairdressers can break individual boundaries and translate every blonde challenge into a salon service with BLONDME:

Blonde Challenge 1: How to achieve the clearest blonde whilst keeping even the most delicate blonde hair healthy?

Look: Platinum Bounce
Technique: Back-to-back foils
Hair Artist: Keya Neal (@keyaartistically) – “My world opened up when I realised that blondes could live on any skin tone when we change the temperature.”

Blonde Challenge 2: How to achieve the clearest blonde on even the darkest bases?

Look: Platinum Purity
Technique: Back-to-back foils
Hair Artist: Emre Ayaksiz (@emreayaksiz) – “I have always taken my inspiration from my clients – matching their own desires with the latest trends is truly inspiring!”

Blonde Challenge 3: How to lighten the smallest regrowth area, for seamless blonde results?

Look: Regrowth Blonding
Technique: Root application
Hair Artist: Maggie Hancock (@maggiemh) – “What fascinates me about BLONDME is its incredible ability to lift even the darkest levels of hair extremely light while maintaining the hair’s integrity.”

Blonde Challenge 4: How to create an illuminated blonde?

Look: Melted Balayage
Technique: Freehand technique
Hair Artist: Natan Correia (@natancorreia) – “I never stand still; I love being progressive and to re-invent the craft. It’s not just about the creative process and mastering new techniques, it’s also the exchange and progress amongst colleagues that keeps me going.”

Blonde Challenge 5: How to lift natural blonde while blending white hair in one step?

Look: Peach Balayage
Technique: Freehand technique
Hair Artist: Josie Vilay (@josievilay) – “I love that BLONDME gives me all the tools I need to succeed behind the chair. If you love how effective the lightener is you need to try out the whole range!”

Blonde Challenge 6: How to create soft, natural blonde touches on light hair?

Look: Weaved-in Blonde
Technique: Classic highlights
Hair Artist: Danilo Bozic (@danilo.bozic) – “What fascinates me about blonde is it will never go out of style.”

Blonde Challenge 7: How to create bespoke blonde colour results?

Look: Grey Blonding
Technique: Root application
Hair Artist: Arjan Bevers (@arjanbevers) – “Blondes have more fun! It’s the ultimate colour of summer, of sexiness and self-confidence.”

Blonde Challenge 8: How to spice up any blonde?

Look: Pastel Blonde
Technique: Pastel toning
Hair Artist: Lesley Jennison (@lesleyjennison) – “I absolutely love that the whole BLONDME portfolio covers literally everything you could possibly need when colouring in the world of blonde.”

BLONDME Online, Social and Education

Explore the full, holistic BLONDME product portfolio online, including all the new looks, services and Ambassador tips & tricks: schwarzkopfpro.com/blondme

Schwarzkopf Professional are dedicated to driving the hairdressing industry forward with a Blended Learning approach to education. Learn more here. 

24/7

For digital education that’s available 24/7, the Schwarzkopf Professional eAcademy is ready and waiting – sign up for free at ask-learning.com to enjoy audio-visual product training (available in 16 different languages), hairdressing hints and tips, as well as the latest #hairhacks, videos and tutorials from some of the world’s coolest hair artists: schwarzkopfpro.com/eacademy

For the latest colour inspiration, including hair how-to’s and inspiring UGC from Schwarzkopf Professional’s community of hairdressers, don’t forget to follow @SchwarzkopfProUK on social media and the #BLONDME & #schwarzkopfpro hashtags. 

The revamped BLONDME Colour line is available in Schwarzkopf Professional salons from March 2023.