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| April 25, 2024

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#ColourFest: Matrix SoColor is reimagined for a new chapter of beautiful colour

#ColourFest: Matrix SoColor is reimagined for a new chapter of beautiful colour
Sam Robinson

Hairdresser’s favourite SoColor from Matrix has been reimagined for a new era of colourists – and is now available pre-bonded, pre-blended and pre-paired.

Damage is the number one client concern when it comes to colouring*, but the new SoColor pre-bonded formulas help to ensure optimal condition from start to finish. The unique blend of taurine and cationic polymers act as an internal bond support system during the colouring process, helping to protect the inner hair structure, colour after colour.**

The precise colour system is ideal for every fibre, every base and every service, so you can colour every client’s hair with confidence – regardless of tone, texture or underlying pigment.

SoColor provides 2-5 levels of lift and comes in economically-sized 90ml tubes, giving you two applications in every tube. The 116 shades offer multi-tonal results, while rich and protective moisture is infused into the hair giving you consistent colour results.

matirx colours - www.salonbusiness.co.uk

Pre-Bonded

The brand new Exclusive Bond-Protecting Concentrate helps protect the hair’s inner structure, colour after colour.** No need to add another bonder – this in-built protector takes away the extra hassle of measuring and mixing, helping you save both time and money.

Pre-Blended

Create fabulous colour for every client that comes through your door. All the formulas are pre-blended with both background and reflect. This means warmth is controlled on every colour, every base and every underlying pigment. Designed to make a colourist’s life easier, you can colour with confidence for precise and predictable results every time.

Pre-Paired

The SoColor permanent and SoColor Sync tone-on-tone oxidative dyes are perfectly matched, so
colourists can achieve seamless,colour that lasts.

STYLIST TOP TIP

When using Pre-Pairing your SoColor and SoColor Sync shades, always go one level up with your tone-on-tone dyes. For example, if you use SoColor 6N, use a SoColor Sync 7N to refresh the
colour through the mid-lengths and ends.

SoColor Collection

SoColor Blended Neutrals: Seamless colour from root to tips, the formulas are developed with 100% oxidative dyes, for colour that lasts longer and fades evenly. SoColor Extra Coverage: Provides 100% grey coverage. The N,G and NW tones give an opaque result, while the rest of the collection offers more reflective tones.

SoColor Reflect: From the most vibrant reds and coppers, to the coolest ashes and violets, the pure tone, no base, Reflect Collection is ideal for achieving fashion results.

SoColor Blonde: Ideal for levels 5-8, the Ultra Light shades are low in ammonia and give up to four levels of lift, while Ultra Light + can give up to five levels of lift.

Available at wholesalers throughout the UK. To learn more, visit MatrixHair here.