Blowout Essentials
L’Oréal Professionnel UK Ambassador, Adam Reed shares his go-to products for the ultimate festive blow out.
There are three go-to products that every Stylist needs in their kit bag throughout the festive season… and beyond! Whether you’re perfecting your clients’ blowouts for their festive parties or want to help them to up the volume on their own, here’s exactly what you need.
The Holy Grail- Tecni.Art Flex Pli
L’Oréal Professionnel Tecni.Art Pli is the ultimate prep product to ensure hair holds any style in place. One of Adam’s top tips is to spray the inside on the hair with L’Oréal Professionnel Flex Pli after you have blow-dried your hair. Then wind your heated roller on the hair surface up to the root, let it cool for a couple minutes then take it out and shake hair out.
Available for purchase at Look Fantastic and other selected retailers (RRP: £19.05).
“It’s also in my ‘go-to’ kit bag for creating red carpet looks!”

This volume and texture powder is perfect to instantly boost volume, key to mastering the ultimate ‘Bombshell Blowout’. Adam explains that using Tecni.Art Volume Dust is the quickest way to achieve incredible, long-lasting volume. I recommend lightly back-brushing the hair at the root, then adding some L’Oréal Professionnel Tecni.Art Volume Dust, then backcomb again. This ensures incredible, lasting volume!
“Apply the powder to hands and rough up the ends of hair to give a voluminous but kempt feel to hair that maximises in texture.”
Available for purchase at Boots and other selected retailers (RRP: £19.00).

Extreme hold- Infinium Pure Extra Strong
Key to locking in any look, Infinium provides strong to last you through the day.
“Always finish with a lightweight but strong hold hairspray like L’Oréal Professionnel Infinium Hair Spray.”
Available for purchase at Amazon and other selected retailers (RRP: £14.28).


