Aveda Launches Holiday Collaboration with Altuzarra
The collaboration with the global luxury Ready-to-Wear Fashion Label offers consciously created, limited-edition gift sets.
“People can recognize when something has been done with love, care and thoughtfulness – that is the cornerstone for my collections and collaborations,” said Joseph Altuzarra, Fashion Designer and Founder of Altuzarra.
Thoughtful Packaging
“There is a strong connection of brand values and creative process between Aveda and Altuzarra, especially around the intersection of nature and beauty. This has harmoniously carried over to our special holiday collection – the products and packaging are so thoughtful and feel so handcrafted.”
The brands’ shared love of beauty and nature is represented throughout the collection. The visuals stun with mystical botanical motifs that conjure the elegance and symmetry of nature and the human form.
Inspo
“There’s a 19th century Artist I admire who did beautiful watercolors of people with intricate tattoos, which was the catalyst for the visual inspiration of this collection,” Altuzarra shared. “I loved the idea of interpreting these tattoos as floral motifs that are delicate yet have an anatomical feeling to them, illustrating the connection between the human body and natural world and a reminder of our inherent connection to the earth.”
THE LIMITED-EDITION LINEUP
The Aveda x Altuzarra Holiday collection gift sets include a curated range of Aveda’s high-performance products and treatments for hair, scalp and body, and each set comes in an exclusive Aveda x Altuzarra designed gift box, made from 100% recycled (PCR) paper. These luxurious yet sustainability-minded gift boxes make wrapping paper unnecessary. In addition to their use as holiday gift packaging, recipients can reuse or display the gift boxes as miniature works of art.
NUTRIPLENISH™ HYDRATING ESSENTIALS LIGHT MOISTURE – RRP £52.00
SCALP SOLUTIONS EXFOLIATING & BALANCING ESSENTIALS – RRP £52.00
BOTANICAL REPAIR™ STRENGTHENING ESSENTIALS – RRP £52.00
“I believe thoughtfulness is the essence of the perfect gift,” Altuzarra said. Combining performance, sustainability and stylish design, the Aveda x Altuzarra collection makes a meaningful gift for any recipient this holiday season, including yourself. “The collection provides a feeling of comfort, of pampering and of self-care – something that is extra important this time of year,” he added.
THE CAMPAIGN The Holiday 2024 campaign
Shot by Felicity Ingram and styled by Gabriella Karefa-Johnson with Altuzarra fashion, it’s rooted in the beauty and magic of the natural world, a shared source of inspiration for Aveda and Altuzarra. The campaign fuses elements from nature with a simple cinematic style that brings forth storytelling full of wit, personality and warmth for the holiday season.
AVAILABILITY
The Aveda x Altuzarra limited-edition holiday collection is available globally starting October 1st in Aveda stores, partner salons, specialty retailers and aveda.com.
