ANTI LAUNCHES IN THE UK WITH INDUSTRY LEADERS EVENT
In a room filled with some of London’s leading names, the ANTI industry leaders event brought to the fore the need for a collective mindset where the ideals of passion, meets individuality – core values of the fast growing ANTI collective network.
Inside The Event
“The launch event is about bringing a collective of hair, fashion and creative friends who are either peers or have helped shape who I am. The evening not only showcased our brand-new advertising campaign through image and film, but choosing to simply hang the images and showcase the film in an Art Gallery space was all about letting the images speak for themselves,” Nick said.
Above all, ANTI is aesthetically unique – merging style and performance to put the power back into a hairdresser’s hands. To integrate but not dictate and empower people to express their own style. In just a matter of months ANTI has inspired a new realm of luxury and authenticity in haircare, attracting leading artists and savvy consumers.
In a night to remember, and one that the ANTI brand hopes will inspire the leaders in the industry to commit to their core beliefs and values, ANTI is igniting a new movement in hairdressing. “ANTI is a brand that brings people together, initiating positive change in the industry and in the world,” Francesco said.
For more information visit Anti Collective here.