It was celebrations all round as ALTERNA won two awards at the 5th annual Marie Claire Hair Awards!

Virtual Ceremony

At a virtual ceremony, the pioneering luxury haircare brand was awarded trophies for the –

Best Texturiser
ALTERNA Caviar Professional Styling Perfect Texture Spray

Best Hairspray
ALTERNA My Hair. My Canvas.
City Slay Shielding Hairspray

About The Awards

The Marie Claire Hair Awards recognise the ultimate in hair products and tools on the market while celebrating hair brands acting ethically and sustainably. A panel of expert judges joined the Marie Claire beauty team to trial and test the products, ensuring they live up to expectations before deciding on a winner in each category.

Judges Included

• Adam Reed – Salon owner and session stylist
• Andrea Thompson – Editor in Chief Marie Claire
• Errol Douglas MBE – Salon owner
• Holly Rains – Digital Editor Marie Claire
• Jack Howard – Colourist and influencer
• Johnnie Sapong – International session and film stylist
• Josh Wood – Salon owner
• Katie Thomas – Senior Beauty Editor Marie Claire
• Lisa Oxenham – Beauty & Style Director Marie Claire
• Zoe Irwin – Session stylist and influencer
• Millie Kendall MBE – CEO British Beauty Council
• Sam McKnight – Session stylist

Innovative Haircare

“To win two awards at the Marie Claire hair awards is a tremendous achievement for any brand. At ALTERNA, our products are inspired by skincare innovation and science, and to have a product from our established CAVIAR range along with a product from our newly launched vegan range, ‘My Hair. My Canvas.’ win a Marie Claire Hair Award highlights our commitment to providing innovative products and the highest standards of luxury haircare,” – Eric Kater, General Manager EMEA Henkel Beauty Care Professional. 

For more info on the brand, visit ALTERNA here.