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| July 21, 2024

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Joanne Charlton

Alexa Chung caused a stir online with her latest hair style adventure into the colourful world of HAIRchalks, courtesy of James Galvin, Creative Director of the Daniel Galvin Salon.

Alexa stepped out into London showing just how much fun it can be to play with the new L’Oréal Professionnel temporary hair colour products that come in five bold, show-stopping shades and three more subtle, sophisticated tones.

Alexa and James Galvin opted for a stunning shade of First Date Violet with hints of Blue Ocean Cruise on her signature waves before sweeping it up into a gorgeous milkmaid style braid.

“Alexa’s look is really natural, low-maintenance and unstructured so I picked up square inch sections of hair and gently applied the soft violet shade from mid-length to ends and making sure to dry in a loose soft wave,” says James , Daniel Galvin Creative Director. “With the Peacock Plait I interweaved flashes of blue and finished by pulling out a few hairs around the hairline and loosening it slightly to keep it looking casual.

Alexa isn’t the first time we’ve seen hair chalks as they were used backstage at both the Ashish and Felder Felder SS14 London Fashion Shows.

Image credit: Instagram/Alexa Chung