News

Shiny, Silky, & Protected Hair, Even in The Sun

Sam Robinson
On May 10, 2026

NEW ALFAPARF Milano Professional Semi di Lino Sunshine.

ALFAPARF Milano Professional is expanding its Semi di Lino portfolio with Sunshine, a dedicated range designed to protect and care for hair exposed to sun, chlorine and environmental stressors.

Positioned as a summer-ready solution for clients, the range focuses on maintaining hair health, colour vibrancy and manageability during periods of UV exposure. At its core is Sun Shield, a 100% natural active ingredient derived from cold-extracted chia seed oil, which forms a protective barrier around the hair fibre to help reduce oxidative damage, prevent dryness and minimise colour fade.

Alongside UV protection, the formulas are designed to support shine, hydration and softness, combining additional technologies including Urban Defence Pro for anti-pollution protection, Shine Fix Complex for long-lasting gloss, and Color Fix Complex to help preserve colour longevity.

New for 2026 is the introduction of the After-Sun Hydra Treatment, extending the range into bodycare.

Designed for sun-exposed skin, the product works to deeply hydrate while helping to prolong a tan, offering salons a complementary retail opportunity alongside haircare.

The full Sunshine line-up includes an After-Sun Low Shampoo, After-Sun Treatment, Hair Protective Oil and Hair Protective Milk, all created to cleanse, nourish and shield the hair from environmental stress while maintaining a lightweight, salon finish.

In line with the brand’s ethos, all Semi di Lino Sunshine formulas are vegan, and have recycled and recyclable packaging.

With a focus on protection, performance and seasonal relevance, the launch positions Sunshine as a comprehensive retail and in-salon solution for summer haircare.

Contact your sales representative, or go to xpertprofessional.ie for more information.