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| April 15, 2026

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NEW ROOT FORCE & STRAND SURGE

NEW ROOT FORCE & STRAND SURGE
Sam Robinson

Haircare that understands life changes.

 
Curated Beauty London, the female-founded beauty and wellness brand from industry insiders Sam Grocutt, Ros Simmons and Natalie Ingham, has expanded into haircare with two high-performance vegan products designed to strengthen, repair and restore confidence in your hair: ROOT FORCE Scalp Strengthening Serum and STRAND SURGE Concentrated Hair Repair Booster.
 
Formulated to work together, this expert powerhouse duo targets the two key areas of hair health – scalp and strand – to help bring back stronger, shinier, more resilient hair, especially during times of hormonal or lifestyle change.
 

ROOT FORCE Scalp Strengthening Serum (£40/30ml)

Stronger strands from root to tip
A daily leave-on serum that energises the scalp and supports the foundations for healthy growth. Perfect for anyone experiencing thinning, shedding or lack of volume, ROOT FORCE helps revive the scalp and strengthen new growth over time. Key ingredients include; Hair Redensifying Peptide Complex, Caffeine, Biotin, Rosemary & Ginger Extracts, and Bisabolol.
 
Curated Beauty London Root Force with Pack
 

STRAND SURGE Concentrated Hair Repair Booster (RRP £30/30ml)

Rebuild, repair and restore shine
STRAND SURGE transforms any conditioner or mask into a deeper repair treatment. Just a few drops instantly improve softness, strength and shine, while protecting hair from future breakage. Key ingredients include Bond-Building Matrix (50%) and Creatine Complex A.
 
Curated Beauty London Strand Surge with pack v2
 

The Perfect Pair

Used together, ROOT FORCE and STRAND SURGE form a simple, intelligent two-step routine for strengthening the scalp while rebuilding the hair fibre. Designed for women who want real results without over-complication: works with life, not against it.

To order for your salon, visit www.curatedbeauty.london, or email
sales@curatedbeauty.london.
 


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