PFW SS26: Wella Professionals & ghd X Victoria Beckham
This season Victoria and Anthony opted for a smooth pulled-back low ponytail with a sleek and straight finish. The hair look took inspiration from the film the virgin suicides, and was simple and effortless.
“For the SS26 collection, we wanted hair that was feminine yet simple, so Anthony created a sleek, low ponytail — powerful, polished, and effortless. We relied on Wella Professionals’ Ultimate Repair Range and the new Ultimate Smooth Miracle Oil Serum to infuse the hair with strength and shine. To finish, we used the new ghd Chronos Max for a smooth, shiny finish with no damage,”
– Victoria Beckham.
Products & Tools
The groundbreaking new ghd Chronos max and the revolutionary Wella Professionals ULTIMATE REPAIR and ULTIMATE SMOOTH products were used.
Wella’s ULTIMATE REPAIR Products
Used to prepare the hair, delivering fast***, inside-out repair that strengthens, smoothens, and restores shine to damaged hair. This innovative formula rebuilds bonds from within, replenishes the hair’s exterior, and provides up to 99% less breakage and 12x smoother results, making it the ultimate haircare partner for the runway.
The models’ finished looks were perfected with the newly launched ULTIMATE SMOOTH Miracle Oil Serum, which offers heat protection while nourishing hair in just 30 seconds. The result is irresistible smooth and healthy locks, with 96 hours frizz control to keep styles flawless for the show and beyond.
Backstage Essentials
The team used the ghd Chronos Max, which is designed to deliver high-definition styles up to 3x faster¹ with up to 90% more shine². Engineered with ghd’s award-winning Chronos HD technology, the styler maintains the optimum 185°C temperature and delivers high-definition results that last 24 hours3, no matter your hair type.
Step By Step
STEP 1
Apply ULTIMATE REPAIR Miracle Hair Rescue on damp hair.
STEP 2
Followed by ULTIMATE SMOOTH Miracle Oil Serum to the hair.
STEP 3
Next the hair was dried with the ghd helios.
STEP 4
Final step was using the ghd Chronos max to get that smooth and shiny finish to the pony, setting with Wella Professionals Perfect Setting spray.
“I loved collaborating with Victoria Beckham to create the SS26 look, which perfectly captured the collection’s narrative. A sleek, low ponytail that felt strong, yet feminine. To prep the hair and ensure flawless results, we used Wella Professionals and the ghd Chronos Max—my go-to tools for delivering beautiful hair backstage in record time,”
– Anthony Turner.
INSTA @VictoriaBeckham
More Info
www.wella.com
www.ghdhair.com
www.victoriabeckham.com
