Summer Hair Bonding
ALTERNA Ambassador Sabrina Dijkman shares how the Alterna Caviar Anti-Aging Restructuring Bond Repair range can help keep your Clients’ hair healthy in the sun.
Endless Summer
Whether your Clients stay at home for the summer or head off to somewhere glamorous, one thing’s for sure: they’re going to spend time in the sun. If they do venture abroad, they’ll also likely be dipping in and out of a chlorine-filled pool, or diving into the deep blue sea. On top of this, they might have booked in for a colour service with you before they headed off on their trip because they wanted a brighter, or blonder look.
But while they’re making the most of their summer, their hair is going to need some TLC when they get home, and of course, that’s where you come in!
The importance of Bond Repair
Ideally, you’ll have gotten into the habit of chatting with your Clients before the summer to find out what their plans are; this way you can advise them on how to improve or update their at-home hair regime to ensure any heat-related damage is kept to a minimum.
Just like with a skincare routine, by encouraging your Clients to build a cohesive regime at home, they will also have haircare on their mind and the Bond Repair range makes it so easy.
The entire range is designed to give results that leave hair stronger, less prone to breakage and deeply hydrated. Bonds are left stronger and healthier and damage is reversed.
Better for Blondes
Bleaching is an incredible way to instantly refresh a blonde Client or completely transform someone who’s never been blonde before. But of course, with such impactful results, bleach can often leave the hair feeling weak. Using Alterna’s Caviar Anti-Aging Restructuring Bond Repair line enables you to restore the hair’s softness, strength and shine, leaving blondes even brighter than before.
Better for Colour Clients
While hair colour offers your Clients the ability to change up their look on a regular basis, over time colouring can leave the results looking a little frizzy or dull. By bringing bond repair into the conversation, you will be able to truly transform your colour clients, giving them the colour they crave while strengthening and protecting their bonds at the same time.
Caviar Anti-Aging Restructuring Bond Repair Shampoo and Conditioner
If you only add one thing to your Client’s haircare regime, it should be this dynamic duo. Together they protect and repair damaged hair and split ends are a distant memory. Frizz is reduced and hair is left looking and feeling smoother, softer and full of life.
Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Treatment Masque.
When it comes to damaged bonds, it’s important to recommend a weekly deep condition. This intensely moisturising masque delivers hair that is transformed and shining with health. Breakage is reduced and split ends are mended. This is a brilliant choice for clients of every hair type and is the perfect treat after a long day in the sun. As an added plus, hair does not need to be conditioned and the product can be applied to the hair and blow-dried in for added nourishment.
There’s More
And the Bond Repair doesn’t have to stop there; encourage your clients to pack the Caviar Anti-Aging Restructuring Bond Repair Leave-In Protein Cream to fight daily damage from heat styling and environmental aggressors and they’ll be doing their hair the world of good. For the Clients who still can’t resist some heat styling in the sun, the Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray is an absolute must. Vitamin-enriched, this leave-in conditioner and protectant will seal the surface of the hair and aid detangling and styling.
By advising your Clients on what they can do at home and abroad, your job will be easier once they’re back in your chair.
More Info
Online: www.alternadirect.co.uk
Instagram: @alternahaircare_uk
