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| April 17, 2026

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SIMONE ROCHA BY EUGENE SOULEIMAN AND KEUNE HAIRCOSMETICS

SIMONE ROCHA BY EUGENE SOULEIMAN AND KEUNE HAIRCOSMETICS
Sam Robinson

Renowned Hairstylist Eugene Souleiman led the hairstyling at Simone Rocha 2024, harnessing the expertise of Keune Haircosmetics. 

Rocha’s presentation took place within the halls of the church, accompanied by the evocative soundtrack of ‘All Of The People’.

Modern Twist
Rocha’s distinctive aesthetic, characterized by bows, layers of tulle, and a touch of whimsy with plush toys. Synthetic leather accents adorned coats, shoulders, and hips, adding a modern twist to the Victorian-inspired ensembles. Models donned hoods with distinctive peaks and oversized ribbons as earrings. 

Hair Artist
Souleiman, Rocha’s chosen Artistic Director, brought over 25 years of expertise from prestigious brands like Dior, Hermés, and Chanel.

Simone Rocha - www.salonbusiness.co.uk

Victorian Theme
Teaming up with Keune Haircosmetics, Souleiman curated looks that flawlessly complemented the Victorian theme, utilising products renowned for their quality and innovation. The collaboration resulted in elaborate and intricate hairstyles, ranging from sleek wet looks with lustrous shine to intricate braids, enhancing the overall Victorian aesthetic.

The Casting
Overseen by Julia Lange, it featured models such as Alex Consani and Kiki Willems. 

Attendees
Included Irish actor Andrew Scott, Euphoria star Maude Apatow, Style Icon Alexa Chung, and Singer Griff. 

For more info about the products used, visit KEUNE HAIRCOSMETICS here.