The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types.

A majority of women worldwide have wavy, curly, or coily hair and prefer products designed specifically for their texture. Alterna understand that every curl is unique and that wash days can be laborious for the curls crowd. This collection simplifies the curly haircare routine, as multi-benefit formulas cater to all curls, reduce the number of products needed and still achieve amazing results.

To ensure that this collection delivers real results and real value to those with curls, it was developed alongside curly-haired team members and Alterna Stylists. They worked with the product development team to test and refine five new versions of the clean* and vegan formulas that my hair. My canvas. Is known for.

Boost hydration and care for your textures and curls with Begin Again Curl Conditioner or More Butter Masque, lengthen curls with initial use with Loosen Up Curl Elongator, or fight frizz with Begin Again Curl Cleanser and My Way Curl Defining Gel. All products are designed to leave you with amazing results.

Alterna’s innovative curls line is made with new hardworking ingredients that are gentle on every strand, like fair-trade cocoa butter, Shea butter, Kakadu plum extract, Moringa seed oil, and sustainably sourced Banana flower, and each formula features My Hair. My Canvas’s signature sustainably sourced vegan Botanical Caviar and new Fair-Trade Coconut Oil. From the non-greasy and lightweight My Way Curl Defining Gel to the moisturizing More Butter Masque, the line is full of unique textures and free of harsh chemicals like silicones, parabens, and sls/sles sulfates**. As with all My Hair. My Canvas. products, the curls line features vegan formulas and is PETA-certified cruelty-free. Each product in the Textures & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style.

Unlock Your Curl Power

The my hair. My canvas. Textures & curls collection features a new luxe blue version of Alterna’s environmentally friendly 50% post-consumer recycled packaging and includes:

Begin Again Curl Cleanser
A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz.

Begin Again Curl Conditioner
A vegan and silicone-free conditioner that hydrates, and detangles and defrizzes all textures while enhancing definition and form in curls.

More Butter Masque
A vegan and silicone-free masque that nourishes all textures, reduces frizz, and enhances waves, curls, and coils with long-lasting bounce and shine.

My Way Curl Defining Gel
A vegan and silicone-free curl defining gel that is non-greasy and non-flaking, providing a soft but flexible hold and humidity resistance for up to 72 hours.

Loosen Up Curl Elongator
A vegan and silicone-free curl elongator that will lengthen curls with initial use and help maintain curl and coil pattern.

Discover the range at Alterna here.