MAKE CHRISTMAS 2021 YOUR CLIENT’S MOST GORGEOUS YET WITH THE INSPIRATIONAL NEW PARTY SEASON COLLECTION FROM GHD, CREATED BY TRADE AMBASSADOR JAMES EARNSHAW.

Composed of six seductive looks, the collection celebrates the skills of stylists with intricate detailing and classic techniques, powered by the ghd range of styling tools.

The campaign’s creative director, ghd global education manager Amy Sontae, says: “This holiday season, we invite you to unwrap your styling skills and seduce your clients with sensual straight looks, wicked waves and captivating curls. We’re inspiring salons and stylists to create their client’s most desired styles with our unbeatable professional products and festive looks from James.”

Putting the stylist at the heart of the campaign, all six looks feature elevated finishes and unexpected details to create styles that showcase the expert touch. The result? High-impact party hair with individual twists that clients won’t be able to get anywhere else.

PRECIOUS PONY

Bringing 70s disco hair bang up to date, this dual-texture look combines a sleek crown with a voluminous curly pony – powered by the ghd helios and diffuser. For a couture finish, gems are applied along the parting.

WICKEDLY WAVY

Lustrous waves, packed with shine and sculpted to perfection, this waved look is crafted with the ghd max for effortless styling even on long, thick hair.

BEAUTIFULLY BOUND

Add bespoke detail to party looks with this clever wrapped braid technique, incorporating shimmering threads for a look that coordinates with your client’s outfits – how’s that for a wow factor service?

TWISTED TEMPTATION

Make shapes with a twisted take on the ponytail – the James Earnshaw trademark snatched pony, with a party-season update!

SOFT AND SEDUCTIVE

It’s all about full-bodied glamour in this faux-blow look: the definition of big, bouncy, beautiful hair.

SENSUALLY SMOOTH

High shine, straight lengths are a ghd staple – and with the ghd max, even thick and curly hair can get a sleek finish in no time; perfect for those party girls on the go.

For more info, visit ghd hair here.