Colour trending
Schwarzkopf Professional joined forces with global colour trend forecaster the PANTONE Color Institute to create the most forward-thinking IGORA ROYAL Mixes ever.
The collaboration began with the PANTONE Color Institute identifying core colour trends that reflect the current zeitgeist, leading to the creation of three distinct trend colour worlds: Novel Comfort, Quintessential and E-phoria.
Schwarzkopf Professional’s Global Colour Ambassadors Lesley Jennison and Arjan Bevers, as well as the creative collective X-presion and Colour Educator Josie Vilay, then translated these colour trends into a set of 18 IGORA ROYAL Mixes, with each final Mix being matched to an official PANTONE colour from their Fashion, Home & Interior Color Systems.
The Mixes Collection celebrates the unlimited opportunities of the new IGORA 
ROYAL portfolio, with each trend colour created through the mixing of two to three core IGORA ROYAL shades.
“COLOUR IS ESSENTIAL TO OUR VERY EXISTENCE. FROM THE FOODS WE EAT, TO THE BEAUTY OF THE FLORA AND FAUNA, COLOUR DEFINES OUR WORLD,” VICE PRESIDENT OF PANTONE COLOR INSTITUTE, LAURIE PRESSMAN.
The IGORA ROYAL Mixes have been brought to life in six powerful looks featured in Schwarzkopf Professional’s Essential Looks 2:2021 INSCAPE Collection to represent a key fashion, cut and colour direction.
