This winter, the team at Kao Salon Division – the home for brands like Goldwell, KMS and Kerasilk, have pulled together an array of Christmas Gift Sets, packed with powerful products to help consumers and their loved ones look and feel fresh this festive season.

London College of Fashion

In addition to the gift sets, which include Goldwell Rich Repair, KMS Add Volume, and Kerasilk Control, the brand is on a mission to get consumers into salons for expert care in winter hair issues, and seasonal hair inspiration. With the ambition to let every Kao salon sparkle on the high street this Christmas, the brand collaborated with London College of Fashion, UAL inviting students to create sustainable Christmas Wonderland décor and gift packs – re-crafted from their product delivery boxes to ensure sustainability and creativity was at the heart of the in salon experience.

Sustainable Footprints

The partnership with LCF and our focus on creating up-cycled collateral instore, is another step by Kao to ensure its sustainable footprint is ever growing. It’s a further nod to Kaos ambition to become 100% sustainable and echoes the commitment laid out in the Kirei Lifestyle Plan. The plan was devised to ensure that by 2030, the business is fully sustainable and playing a pivotal role in fighting and reducing the global impact of climate change.

Magic of Christmas

Students of LCF’s Fashion Business School were briefed to combine Kao’s approach to sustainability and the spirit of Christmas and design an innovative and inspiring installation that salons could easily put together to create their own Winter Wonderland. And all this was undertaken with students working remotely in teams across the globe because of Covid19! From reindeers to fir trees, the teams used their own backgrounds and memories to bring the magic of Christmas to life through a range of quick to build festive decorations – and all created from recyclable packaging.
The four winning students will now have their sustainable creations produced and dispatched with Christmas orders, giving the opportunity for display in Kao partner salons across Europe.

Lifestyle Programme

Liz Gee, Interim Dean of LCF’s Fashion Business School, said “Collaborating with Kao on this project was a wonderful opportunity for the students. Kao, like LCF, share a number of common values especially when it comes to building a sustainable and eco-friendly future for generations to come. Through Kao’s Kirei Lifestyle programme, their work is truly ground-breaking and represents everything we look for in a corporate partner, as well as reflecting the College’s Better Lives agenda. We are truly delighted to have been asked by Kao to take part in this fabulous project and look forward to seeing the winning work in situ!”.

Inspiring Hairdressers

Stephanie Bruce, EMEA Director of Education said “As a business, we’re constantly looking for ways to inspire our hairdressers, so through our collaboration with London College of Fashion, we have provide a range of imaginative tools and decorations to help each create their own bespoke festive salon experience for their clients. Innovation is at the heart of everything we do at Kao and we are so excited to take this to a new creative level through our partnership with LCF and let our salons have some fun. The eye catching festive displays will no doubt turn heads on the high street at a time when we welcome our clients back.”

Seeing The Positive

Agnes Westerman, International Guest Artist for Goldwell says “.We live in an uncertain world. Things are changing. But with that, I always see the positive side of things. Christmas time is THE time to re/connect with people you love. I’ve always looked forward to Christmas time, the busiest time of the year in the salon. Making people feel beautiful, giving them tips and tricks and letting them feel happy with themselves is the best gift you can give! That’s why I’m excited to have Kao’s new Christmas range in Salon.”

Gift Packs

To further support salons this Christmas, Kao has created a range of gift packs aimed at addressing some of the common winter hair challenges clients experience each year. Each pack brings the best products across Goldwell, KMS and Kerasilk and will provide the ultimate stocking filler for anyone want to nourish their hair this season.

GOLDWELL – Rich Repair Christmas Gift Set – £23.00

Specially formulated for severely dry hair, the GOLDWELL Dualsenses Rich Repair Restoring Shampoo (250ml) with the unique FadeStop-Formula minimizes color fading with every use while. The game-changing GOLDWELL Dualsenses Rich Repair Restoring Conditioner (200ml) will replenish and soften your hair with, the reparative conditioner that expertly detangles whilst restoring elasticity to help reduce breakage. Classic holiday hairstyles taking their toll? The GOLDWELL Dualsenses Rich Repair 60 Second Treatment (50ml) restores severely damaged hair from deep inside, reawakening the shine, while regenerating hair instantly, up to 100% regeneration in just 60 seconds.

KMS – Add Volume Christmas Gift Set – £32

Inject body and bounce into your hair this festive season with the KMS Add Volume Shampoo (300ml), a lightweight formula that promises to cleanse, revitalise and strengthen locks from root to tip. Energise limp, lifeless hair during the winter holidays with the KMS Add Volume Leave-In Conditioner (150ml), a deeply hydrating, body-boosting formula that provides up to 40% more volume. Effortlessly lift locks with the KMS Add Volume Styling Foam (74ml), a volumising lightweight mousse that offers instant results once blow dried, leaving hair full, bouncy, flexible, perfect for every kind of holiday hairstyle.

Kerasilk – Control Christmas Gift Bag – £37

The Kerasilk Control Shampoo (250ml) provides the perfect base for smooth manageability, while the Kerasilk Control Conditioner (200ml) instantly detangles unmanageable locks and provides brilliant shine. For the perfect finish, try the Kerasilk Texturizing Finish Spray (75ml) for a flexible hold and a weightless, silky feel.

For more info on the brand, please visit Kao Salon Division here.