ADAM GORE OF BARBEROLOGY REVEALS THE HOTTEST AW/19 MEN’S TRENDS
ADAM GORE, FOUNDER AND DIRECTOR, BARBEROLOGY, REVEALS THE HOTTEST MEN’S STYLE TRENDS OF AUTUMN/ WINTER 2019
BRAID WINNER
Long hair is in again for Autumn/Winter ‘19 – but the way it’s being worn has, of course, had a seasonal update. It’s the finer details that define a new trend and update a style, and this season, the key to on-trend lengths are uniqueness: long hair should boast an achingly individual quality. At Christopher Raeburn long styles were crafted into intricate French braids and woven with colourful ribbons, while at Iceberg long hair extensions were straightened to within an inch of their lives and paired with logo-branded ski-wear inspired headbands. The length of the locks remains the same as last season, but the way these cuts are styled, and the vibe of individuality they exude, is completely different. What unites these individually original long looks is the styling: while the last few seasons long hair has been worn nonchalant, carefree and effortless, this season it’s all about carefully stylised lengths. Street-style inspired the long dreads piled high against an undercut, witnessed at Saul Nash’s A/W19 LFWM offering, which is my favourite take on this trend for long, unique styles. In fact, we created a very similar version in salon, which is bang on trend this season and has been a hit with our clients with Afro Hair.
HEART-THROB HAIR
This season, designers have been having a love affair with hair that is full of touch-me waves and tactile texture – in fact, the trend has been dubbed ‘heart-throb hair’, thanks to its effect of making people want to run their fingers through it. Check out E.Tautz and Band of Outsiders for visual references – it’s an evolution of last season’s Nineties’ styles: a cut that sat between the shoulders and chin and was full of glossy waves and tumbling tresses – in fact the trend was so defined by lustrous locks it had an almost feminine quality. This season it takes on a slightly more masculine edge, with cuts worn shorter and choppier, but no less lustrous and touchy-feely. We created a similar look at Barberology recently (pictured). The key to styling this trend is to focus on creating a soft, natural texture, using minimum product, and products that have an almost intangible feel and finish.
BABY BANGS
London Fashion Week Men is a good barometer of the styles our trend-savvy clients will be requesting over the coming months. Take the A/W season ‘man bangs’ for example: this season, it’s all about Cottweiler’s floppy 90s side fringe. To take this trend from the catwalk to the barbershop floor, cut and shape a side sweep and side-part deeply, for an instant seasonal upgrade on your client’s current look. As an alternative to the floppy fringe, encourage your on-trend clients to try the cut our clients are buzzing over right now: ‘baby bangs’. They first entered our style subconscious last season, thanks to Fendi’s high fashion blunt-fringe-heavy S/S19 show, but it’s in recent months that we’ve seen a steady trickle down effect. E.Tautz and Xander Zhou both showcased baby bangs at LFWM this season; the unmissable cut has been all over Instagram and Pinterest; and baby bangs are now fast becoming a hotly requested look by our Barberology clients. We created this extreme baby bangs cut (pictured) to show how strong and current this trend is. The key to nailing this look is in the bluntness and the length of the fringe – it should sit at least two inches above the brows, and even higher if the client has a deep forehead. Keep a little length on the crown and the sides significantly shorter, for maximum contrast.
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