Who:

Wella Professionals

What:

Color Fresh Create

Why:

A true creative, semi-permanent color cream that fades true to tone over time and pastelises during each wash, Wella Professionals Color Fresh CREATE, gradually fades into beautiful soft pastel hues and lasts up to 20 washese, allowing clients to enjoy full creativity and freedom to change! Carefully selected dyes mean the tone fades beautifully, fitting for the discernible fashion-focused individual.

How:

Get all the latest news from Wella Professionals by following @WellaPro on Twitter, @WellaHair on Instagram and www.facebook.com/WellaProfessionals