IGORA ColorWorx has been upgraded with four new fashion-forward direct dyes for unrivalled colour purity. Achieve a new level of vibrancy and create head-turning colour with IGORA ColorWorx INTENSE; the boldest ever direct dyes from Schwarzkopf Professional.

The NEW IGORA ColorWorx INTENSE shades have been developed to complement the existing IGORA ColorWorx CONCENTRATES range, which already offers total customisation by mixing it with any colour, even oxidative, through ultra-versatile solutions.

In today’s competitive market, social media has rewritten the rules of fashion with bloggers and street-style stars pioneering new trends in fashion and hair. Head-turning, bold colour continues to be in high demand with rainbow, mermaid and melting-colour looks taking centre stage on Instagram.

Hairdressers can now embrace the latest outrageous bold colour trends and flex their creativity thanks to, vibrant results from Schwarzkopf Professional’s latest colour innovation, IGORA ColorWorx INTENSE.

Complementing the existing IGORA ColorWorx CONCENTRATES assortment – which contains intermixable colours in seven shades (Red, Orange, Yellow, Green, Blue, Purple and Pink), plus one White Diluter – the NEW IGORA ColorWorx INTENSE range is available in four outrageous, bold, on-trend shades, enabling hairdressers to offer a different colour palette to their more daring clients:

• Coral
• Mauve
• Turquoise
• Fuchsia

  IGORA ColorWorx INTENSE has been designed to be applied directly to the hair for the most intense pigmentation. The range can also be mixed with the White Diluter to achieve soft pastel tones.

  Social media influencer and Californian hair artist Jeffrey Robert (@jeffreyrobert_) has described IGORA ColorWorx INTENSE as a “bold addition to the IGORA family”, “I enjoy using the bold colours and can see the longevity in my client’s hair; for really strong looks I use ColorWorx INTENSE directly on dry hair and for subtler pastel shades, I mix in the White Diluter and apply on slightly dampened hair!”

In collaboration with Jeffrey Robert, Schwarzkopf Professional have developed two dedicated IGORA ColorWorx INTENSE in-salon services, designed for bold colour looks:

1. #PEEKABOOHAIR

A daring look detailing multi-tonal bright, bold hair! Release your #InnerArtist and creativity with an alluring pastel palette, which is enriched with characterful hidden colour panels in Coral, Mauve, or Fuchsia!

2. #MERMAIDHAIR

A key trend look where creativity has no boundaries! #MermaidHair showcases a cocktail of electric tones with intense saturation through two intense shades, Mauve and Turquoise.

Join the @schwarzkopfprouk community on Social Media and follow your passion for the latest bold colour trends with the #ColorWorx and #InnerArtist trends 

The NEW IGORA ColorWorx INTENSE shades are available now in Schwarzkopf Professional Partner Salons. For stockist information please call 0800 3286920 or visit www.schwarzkopf- professional.co.uk