5 Reasons Every Salon Should Incorporate Textured Hair Education
Chris Grimley salon owner, educator, and founder of Texture Curl Academy, explores five reasons salons should all be embracing textured hair education, from building client trust and stylist confidence to future-proofing their business.
1. You’ll Attract a Wider Client Base
Demand for textured hair expertise is higher than ever, yet supply is limited. Salons with trained stylists instantly open their doors to a massive, under-served client base.
“We have clients who travel from Scotland, Ireland, even abroad,” says Chris. “That’s not because we’re unique, it’s because there aren’t enough trained professionals. Every salon that learns texture gains a whole new client base overnight.”
By expanding their skill set, salons diversify their clientele and build loyalty.
2. You’ll Build Unshakable Client Trust
Clients with textured hair often arrive anxious, unsure whether their stylist understands their hair’s texture. Education replaces that uncertainty with confidence, creating deep and lasting trust.
“When a client realises you truly ‘get’ their hair, that’s it, you’ve got them for life,” says Chris. “Trust is everything in this business; it’s so important”
That trust translates into repeat visits, referrals, and that all-important word-of-mouth reputation.
3. You’ll Elevate Your Team’s Skill, Confidence, and Culture
Stylists who understand all textures aren’t just more skilled, they’re more confident, creative, and collaborative.
“Once stylists realise it’s just hair, not a mystery, everything changes,” Chris explains. “They approach every client with curiosity, not fear. That confidence transforms the entire salon culture.”
Training in textured hair empowers teams, boosts morale, and builds a sense of pride in offering a truly inclusive service.
4. You’ll Future-Proof Your Business
Investing in textured hair education isn’t just about staying current; it’s about building a salon that thrives. When your team can confidently work with all textures, you attract a broader client base, earn trust, and strengthen loyalty.
“Salons that embrace textured hair aren’t just keeping up, they’re setting the standard,” Chris adds. “Education equips teams to meet client expectations and ensures your business remains competitive, respected, and ready for the future.”
Through Texture Curl Academy, Chris provides the knowledge, hands-on skills, and confidence salons need to stay ahead in an increasingly inclusive industry.
5. You’ll Strengthen the Industry — and Your Legacy
Every stylist trained in textured hair makes the industry stronger, fairer, and more representative.
“When we educate, we don’t just change one salon, we change the standard,” says Chris. “If every stylist can serve every client, we will finally become the inclusive, professional industry we claim to be.”
Salons that invest in education don’t just profit; they lead a movement. They become examples of excellence and integrity in a profession built on creativity, connection, and care.
For stylists ready to take that next step, Chris is hosting a hands-on Texture Education Day on 27th October at Mash Creative Studio, London (10 am–4 pm). The session offers in-depth, practical training in curls and textured hair, designed to give professionals real, usable confidence behind the chair.
“Education only creates change if it’s accessible. That’s why I want stylists to come, get hands-on, ask questions, and leave knowing they can walk into the salon on Monday and serve every client who sits in their chair,” – Chris.
Places are still available, and stylists of all experience levels are welcome. This is more than a workshop; it’s a chance to be part of the movement reshaping the future of British hairdressing.
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To join the Texture Education Day or find out more about the Texture Curl Academy, visit www.texturecurlacademy.com
