The new 4D Foilayage service from Matrix is ideal for clients wanting to add extra colour dimension to blonde hair while demanding protection against damage. Blonding techniques continue to be one of the most in-demand services offered by hair professionals, with research showing them to be one of the main reasons for clients choosing to visit a salon. However, research also shows that damage to hair is the number one concern for clients — something that Matrix has covered with the 4D Foilayage service.

Entice Clients

With its new 4D Foilayage service, Matrix is making it even easier for hair professionals to entice their clients to try blonding services this spring/summer, by offering them incredible results with less damage, thanks to the pre-bonding technology in all the products. Matrix 4D Foilayage incorporates Matrix Light Master 8 Lightening Powder with Bonder and SoColor Sync Toners, which also feature built-in bonding technology that helps minimize breakage as its coloured. The freehand technique uses foils and expert colour placement to create brighter dimension throughout the hair. It’s the perfect service for clients who want to soften their highlights or achieve more pronounced balayage result.

THE PRODUCTS

In-salon
The service starts with Light Master 8 with Bonder, which offers up to eight levels of lift. The powder is a powerful, high-speed lightener enriched with citric acid. The classic bestseller now contains Bonder to help protect bonds, and helps to keep fibres strong when lightening.

New Now

All SoColor Sync Acidic Toners are pre-bonded to protect the inner hair structure during the colouring process. The new Exclusive Bond-Protecting Concentrate helps protect the hair’s inner structure, colour after colour.* No need to add another bonder – this in-built protector takes away the extra hassle of measuring and mixing, helping you save both time and money.

Home care

Ensure clients enjoy their stunning new colour for longer by recommending the Unbreak My Blonde strengthening shampoo and conditioner.

The new Unbreak My Blonde range from Total Results leaves hair up to 3x stronger.**

– The Strengthening Shampoo has a gentle formula which cleanses fragile fibres
– The Strengthening Conditioner leaves hair feeling soft and moisturised
– The Reviving Leave-in Treatment leaves hair feeling soft, smooth and nourished – and won’t weigh the hair down.

*assessed after 7 applications on sensitized hair
**combing test on bleached hair. Shampoo, conditioner & leave -in vs. classic shampoo

To learn more, follow @Matrix on Instagram and visit www.matrixhaircare.co.uk