LWPR Announced as Sponsor of the SB Awards
Salon Business is proud to announce LWPR as an official sponsor of the SB Awards, further strengthening the event’s connection to the very heart of the UK hair and beauty industry.
A specialist communications and PR agency working exclusively within the sector, LWPR partners with salons, brands and businesses across the country, blending creative thinking, revenue-driving ideas and profile-building strategy into every collaboration. Their sponsorship reflects a shared commitment to championing excellence, creativity and commercial success across the professional hair community.
With a legacy spanning more than 40 years, LWPR is more than just an agency. Founded in the 1990s by Louise Wood as a kitchen-table start-up, the business has grown into one of the industry’s most respected PR powerhouses, known for delivering meaningful visibility and long-term impact. Today, the agency is a dedicated team of 15 led by Managing Director Laura Glazebrook, a much-loved and trusted figure within the hairdressing community.
Supporting clients across every touchpoint of their story — from media relations and influencer partnerships to events, content and brand strategy — LWPR operates with a sharp focus on connection, credibility and commercial results. As they put it: PR with Punch.
At its core, LWPR is driven by storytelling — helping hair brands and professionals build relevance, visibility and growth, while caring deeply about the industry it serves.
Jo Charlton, Founder of the SB Awards, said: “We’re absolutely thrilled to welcome LWPR as a sponsor of the SB Awards. Louise and Laura have built an agency that truly understands the power of storytelling and the importance of elevating our industry. Their passion for hairdressing, their commitment to meaningful visibility and their commercial insight make them a perfect partner for the SB Awards. It’s wonderful to have their support as we continue to celebrate the very best our industry has to offer.”
