Joico Turns 50: Half a Century of Hair Magic
It’s party time at Joico HQ as the iconic haircare brand celebrates 50 fabulous years of bold colour, healthy hair, and pro-powered innovation.
Since 1975, Joico has been the go-to for stylists who want results that wow – from the legendary K-PAK reconstructor to the vibrant Color Intensity shades loved by creatives worldwide. Now sold in over 65 countries, Joico’s mission has always been simple: bring the joi back to hair.
To mark the milestone, the brand has dropped sleek limited-edition packaging, launched a #Joico50YearsStrong campaign, and promised a year of stylist celebrations, exclusive education, and serious nostalgia.
“We’re not just celebrating the past – we’re raising a glass to the next 50 years of fearless hair,” said Valerie Robinett, Joico’s VP of Marketing.
With global artists like Larisa Love and Richard Mannah leading the way, plus a renewed focus on sustainability and pro education, Joico’s golden era is just getting started.
