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| July 21, 2024

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ColourFest SS24

ColourFest SS24
Joanne Charlton

Draw in new clients and show existing ones that you’re on the mark when it comes to the spring summer 2024 colour trends.

The hair game is changing! As we roll into spring summer 2024, it’s all about making a statement and staying fresh but with a huge lived-in vibe. Whether in the salon chair or behind it, keeping up with the latest hair trends is crucial for that style upgrade or attracting a crowd who wants to stay on top of the game. So, let’s dive into what’s hot for the upcoming sunny days.

Pastel Hues 

Guess what’s sneaking back into our hair trend radar? Those oh-so-sweet pastel hues. Yep, you heard right. We’re seeing the soft, magical vibes of lavender, mint green, and baby pink re-emerge into spring summer 2024.

“Powder blue and royal blue shades were visible on the spring summer 2024 catwalks and are beautiful calming shades. Lighter blue hues look great on blondes, giving their hair a fun pop of colour. Blue also looks incredible paired with other colour tones such as pink, green and purple for clients who are looking for a more creative and mesmerising look,” says Seung Ki Baek, Creative Colour Expert at RUSH Hair.

But it’s not just about going full-on fairy tale. This time, it’s all about giving those pastels a bit of an edge. Think darker roots peeking through or some sneaky pastel highlights mingling with natural hair colour for a more natural take. It’s like, ‘I wanna be whimsical but also keep it real’.

So, whether your clients are after that hint of magic with a side of sophistication or just keen on trying something new without going all out, pastel hues with a twist are the way to go. 

Natural and Earthy 

Dive into the world of natural and earthy tones, where keeping it real never looked so good. We’re talking about those shades that make you do a double-take because they’re so rich and warm, yet totally chill. These colours are like your favourite old-school vinyl – timeless, classic, and always in style – yet they come with a twist:

“Orange will be one of the most dominant colour hues we will see,” says Seung Ki. “All shades of orange from traditional pastels to peach tones to clementine orange and fiesty orange-red hues. 

“This is great as you can chat with your client about the perfect orange hue to suit them, their skin tone, lifestyle and personality. For a low key take on the trend, a beautiful copper shade is an ideal choice, which will add a glow to their complexion, while also giving their hair a radiant finish.”

Even blonde will be taking on an earthy tone, stepping away from the Barbie-inspired Platinum craze of last season, as Seung Ki adds: “Instead we see lived-in blondes and more creamy, sandy and icy blondes becoming popular. All of which can be achieved using a number of colouring techniques to give the shade a dimensional and more natural finish in comparison to an all over block blonde.”

Lived-in blondes

Colour that’s lived-in has become the Global trend everyone’s asking for – and blondes are no exception. High-impact, low maintenance, yet adaptable for every skin tone. 

Schwarzkopf Professional Essential Looks trend The Optimist is made for these clients who want to break free from the confines of daily life and look towards a brighter future. They live their lives to the fullest. Thriving on freedom and making the best of whatever life throws at them. 

The best bit? They care while they do it. It’s a way of being that sees them work tirelessly to bring about positive change and nurture meaningful relationships.  

So what defines the look? It ties in with a passion for clothes – re-used, relived-in and revived. The hair is effortless looking, roots are darker, while heavy painting techniques bring defined depth that is anything but subtle.   

“You need to be able to see the finished look in your mind before you start, such as where the lightness will be concentrated and where the negative spaces will help create the depth,” says Lesley Jennison, Colour ambassador and Co-Creator on The Optimist trend. 

Customisation based around a natural base is the tour de force to brightened mid-lengths and ends with depth and dimension at the roots. “Once we understand the how and why behind Lived-in Blondes, we then know how our clients can maintain these styles,” says Brendnettta Ashley, The Optimist Co-Creator. “When you’ve got to grips with the core of Lived-in Blonde, you can create endless effortless looks.”

Bold and Bright 

Flip the script and let’s talk about those who are ready to ditch the subtle and scream colour from the rooftops. Neon greens that’ll make you think of the freshest lime, electric blues that rival the summer sky, and fiery reds so intense, they could stop traffic. 

This trend is for the brave, the bold, and the ones who walk into a room and literally light it up with their presence. But don’t think you can turn every client into this: “It’s a terrible idea to try and push ideas onto clients that they don’t want,” says Sophia Hilton, Crazy Color Global Ambassador.

“What I do recommend if you would like to start doing more vivid colours is practice on models in the evenings and just start to show on your social media that you can do them. Whatever you show is what you’re going to sell, and so you will start to have a client base gravitate towards you that want those sorts of looks. Leave Mrs Jones alone and grow a whole new client base.”

Start small, as Amber Letham, Crazy Color Brand Ambassador says: “Some of my clients are still natural but love the idea of being bold at some point. I always float the idea of doing something really temporary like coloured tips or using the Crazy Color pastel sprays.”

For those ready to dive deep into the colour pool, think about going all in with block colours. Or, for the truly adventurous, daring placements that play by their own rules. Ever thought about a neon streak or an electric blue underlayer that plays peek-a-boo with every move? 

Sustainability Is Key

Alright, so here’s the deal with the whole sustainability vibe – it’s not just a buzzword, it’s the real MVP [Most Valuable Player] of the hair colour world. We’re seeing more and more clients vibing with salons that get this, but what are they looking for? 

We’re talking colour that’s gentler on hair – this could be through included bonding technologies, the addition of gentle, nourishing ingredients, or the absence of ammonia. Then there’s the whole vegan formula, which is basically like giving Mother Nature a high five. And let’s not forget about recycling programs that make sure your salon’s footprint is as light as a feather. 

It’s about making choices that feel good, look good, and do good. Plus, let’s be real, it’s a total win for snagging those clients who care about where and how their style comes to life. Let’s make this planet as pretty as you make hair, one sustainable choice at a time.

Image credits: Creators: Lesley Jennison, Nick Irwin and Brendnetta Ashley Photography: Raffaele Cariou Models: Naomi Di Dario, River van der Vlugt