Busy salon owner turned holistic life and business coach, Sonia Magnier, was in the thick of it when the 2008 recession hit.

She shares her key learnings and strategies for surviving a recession as a salon business.

1. Focus on Client Retention
Maintaining loyal clients is crucial. Offer loyalty programs, special discounts for frequent visits, or referral incentives to encourage repeat business. Personalising the client experience with little details such as remembering their preferences, adds value.

2. Introduce Affordable Services
Offer lower-cost options or mini-services, e.g, express blowouts, quick trims, that appeal to clients tightening their budgets. Consider bundling services to provide more perceived value at a slightly
discounted rate.

3. Adjust Pricing Strategically
Avoid slashing prices across the board. Instead, offer tiered pricing with a range of service options, allowing clients to choose according to their budget while maintaining high standards for premium services.

4. Boost Retail Sales
Increase focus on selling retail products such as shampoos, conditioners, or styling tools. Offering products clients can use at home extends their salon experience, while generating additional revenue.

5. Manage Costs Carefully
Review your expenses regularly. Look for ways to reduce operational costs such as energy savings, optimising product inventory, or negotiating better deals with suppliers. Be mindful of overstaffing during slow periods.

6. Enhance Marketing Efforts
Utilise cost-effective marketing strategies such as social media promotion, email campaigns, and client testimonials. Offer flash sales or exclusive social media discounts to help drive traffic.

7. Offer Membership Programs
Introduce subscription or membership models where clients pay a monthly fee for a set number of
services. This can create predictable revenue streams and enhance loyalty.

8. Upsell and Cross-sell Services
Train your team to upsell or cross-sell additional services during appointments. Offering add-ons,
such as a conditioning treatment during a haircut can boost the average bill.

9. Stay Flexible with Appointments
Be accommodating with appointment times, offering early or late slots to fit more schedules, especially if people are adjusting their work patterns during tough times.

10. Focus on Employee Morale
A motivated team provides better service, which in turn leads to happier clients. Consider flexible work schedules or performance-based incentives to keep your staff engaged and productive.

11. Leverage Partnerships
Collaborate with other local businesses for cross-promotions or offer package deals. For example, team up with a spa, fitness studio, or wellness brand for bundled offers and added marketing.

12. Stay Updated on Trends
Keep an eye on industry trends and consumer behavior during the recession. Offering trending services e.g, low-maintenance hairstyles or home care kits, can help attract clients seeking cost-effective solutions.

By staying adaptable, prioritising client relationships, and managing finances wisely, you can help your salon business navigate through a recession and come out stronger on the other side!

For more info follow on Instagram @soniamagnier_