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| May 30, 2020

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Zoe Irwin: WHAT TO EXPECT FOR 2019

Zoe Irwin: WHAT TO EXPECT FOR 2019
Sam Robinson

Ghd ambassador, Zoe Irwin reveals her top hair trends for 2019.


‘I think we will see a move away from shattered and layered hair towards a blunter, sharper finish. I envisage it being a shift away from the mid length boyfriend bob, which was so popular last season, to something more precise and above the shoulder, roughly halfway between your ears and the nape of the neck. Done correctly, it will do wonders for your bone structure and is often the gateway to an even shorter do.

Short hair can need more styling maintenance than longer hair but remember that short hair takes less time to dry so you can dedicate those extra minutes that you’ve saved on drying to styling your hair each day. If you’re going for a drastic cut from long to short, ask your hairdresser to show you the different ways of styling your new hair using the ghd platinum+ styler (£175). You’ll find that hair will be lighter as there is less hair weighing it down, so it can require totally different styling techniques! This blunt cut suits all face shapes and looks great on all hair types! The length of the cut can be adjusted and personalised to flatter the face shape. The bluntness of the chop can help thicken up thin hair and soften thick hair depending upon the way it’s styled.


This shift towards blunter and bolder bobs is totally inspired by the 70s and thanks to models and celebrities including Kendall Jenner, Karlie Kloss and Dua Lipa the look has already started owning red carpets and salon appointments. The whole movement towards shorter hair stemmed from when Cara Delevingne went for the buzz cut – igniting women everywhere to challenge their hair comfort zoe and embrace shorter hair.”

Zoe Irwin  - via Instagram @zoeirwinhair


“Hair that looks great and healthy but is effortless is always something that people aspire to have! Whether you add a soft and tousled wave, a loose modern kick instead of a curl or go for a perfectly polished sleek do, the mirror like shine is something that will be key for next year. My go to tool for glossy and nourished hair is the ghd curve creative curl wand (£120) – it’s the perfect multi tasker when you want less uniformed waves. The aim is for your hair to be as blinding as your highlighter.”


“One of the strongest looks I feel will dominate 2019 is adorning hair with adult accessories. I think it has really started over the summer months where the heat was extreme and so people were wearing their hair up and accessorising to add elements of glam and edge to their looks. Syd Hayes launched his big pins which I love and Ashley Williamson launched the diamante clips too – both of which have been key, plus Alexander Wang hair owned the runway with his executive new take on power look crocodile clips. Although all of the accessories differ in shape and style, they all can be adapted to a multitude of looks which is why I think it will be key for 2019.”


“I’m obsessed with the braid press, a lightly crimped hair look with a strong centre parting. Create this look by starting to plait the hair from roughly 5cms down from your parting. Braid until the end of the hair piece and then lightly clamp your ghd platinum+ styler along the hair and brush out the finished look for extra volume and texture. I’ve really been loving taking inspiration from Teen Vogue and their super shiny, almost wet look hair finished and how they too are focusing on the added element of adornment and accessories.

Also micro braids are set to be big and were seen across multiple SS19 shows including Dion Lee, Preen and Bora Aksu. Whether positioned delicately and intricately under the hairline to add volume, or carefully constructed across the parting, braids were big across the catwalks this season. Usually seen as romantic and delicate, this season they were used to add tension and attitude to the overall look.”

You can find out more about the ghd brand here.