WELLA AW19 COLOUR TREND REPORT By ZOË IRWIN
Here’s everything that you need to know about the Wella AW19 Colour Trend Report.
“There has been a movement towards the 70’s tones in the last 3-4 years – we’ve seen orange and pink coming through from this decade already. As a trend forecaster I note how the market reacts to colours and I can see that yellow as a tone has a 50% year on year rise and Terracotta is coming through as being a strong colour forecast for 2020. This really played into my thinking about what a AW19 palette could look like. Not only is this colour palette big for hair colourists, it’s big in interiors, homeware, and glassware, so I wanted to create a whole palette around it.“Haze Glazing is the trend and the palette – it’s an overall concept to add a warm, sunlit, illuminated effect to hair. The palette is based around the magical light that happens in the evening, throwing a warm haze onto everything.”
The Haze Glazing Palette
The palette is made up of base shades, that are intertwined with glazes. The glaze is a ‘diluted’ yet warm wash of colour that picks up on any pre-lightend areas of hair.
“I colour hair to make it look as natural as possible. I use multiple tones in the hair that blend seamlessly into one another. A girl’s root may be 5 or 6 shades darker than her ends, but because of the blending it becomes completely natural. The colour is bespoke and I blend the tones together with my fingers.
“The technique I love using is ‘Palm Painting’ which is from the French way of Balayaging. You put the colour onto the back of your hand, and then pick up delicate pieces of colour and paint it on. Then using my fingers, I blend it all in so it means that the ends get the right level of lightening because of the warmth of my hands.”
The Shades Maple Mustard
Velvet Ochre, Sienna Dusk, Sunworn Terracotta, and Bitter Clove.
Maple Haze, Ochre Haze, Sienna Haze, and Terracotta Haze.
Zoë’s Three Step Technique
1. Create an overall colour– this can use one or two hues.
2. Lighten the hair using Palm Painting technique
3. Apply glazes to give the hair warm illumination
Created using Wella Professionals Ilumina Color, and Wella Professionals Magma
“Flo’s a naturally dark blonde, and has a mixture of Sienna Dusk, Velvet Ochre and then Maple Mustard at the ends. I wanted to create lightness in the hair, so I used a blend of Sienna Dusk, and Velvet Ochre, which gives an illumination and sunny haze to it. I dropped the colour in at her chin, giving her a darker root because it really makes her eyes pop and suits her complexion. This comes from the same place that I created Amber Slate last season – it’s a warm tone with a cool undertone, which is the modern way to colour hair. The thing I love about this look is that I’ve done it without using bleach – I used this wonder product from Wella Professionals called Magma that both lifts and tones at the same time, I’m obsessed by it.”
Created using Wella Professionals Koleston Perfect ME+
“For me this is the brunette I want to see for the season. Because I know all the tones coming out are mustards and warmer browns, I realised brunettes need to change. Because we’ve been coming from a place where brunettes have been cooler and we’ve been making them very ash, smoky and darker (last season we had smoked wood), this season I knew it had to be warmer to suit the palette of colours people would be wearing.
“This is the deepest colour in the palette – I put a global colour of Bitter Clove and then there are four hues running through it, including Sienna Dusk and Velvet Ochre – I’ve smudged one tone into another, and then used Balayage to create lighter pieces throughout the hair. Because it’s blended it’s seamless colour – there is nothing chunky about this.”
Created using Wella Professionals Koleston Perfect ME+, Blondor & Wellaplex
“This is Sunworn Terracotta and she’s the most vibrant of the three girls so I think of this as more of a spice palette. I wanted to show terracotta in two different forms – the global colour is Terracotta, but the other colour I glazed over is far more sunworn. I recently travelled to Seville and you have this palette that is mustard and terracotta, but because the temperatures in Spain are insane, the terracotta washes out and is muted because of the sunlight. I became obsessed with creating a haze for this look that replicates that because it’s perfect for the 70’s palette.”
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