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| May 27, 2020

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Trend Focus: R+Co X DAKS London At Milano Moda Uomo

Trend Focus: R+Co X DAKS London At Milano Moda Uomo
Sam Robinson

This is a second season of a new journey for DAKS, displaying a co-ed show, with both menswear and womenswear collections waking next to each other down one runway. Both are very much linked, from the colourways to the fabrics there is a clear synergy between both collections.

Designer Inspiration

The inspiration behind the DAKS SS19 collection comes from the English garden. Comprised of delicate and bright colours to transport you instantly to an English garden in summer time.

Womenswear Hair Inspiration

Womenswear hair had strong influences from disco chic, which was NYC circa ’76. Influences from Donna Summer, Bianca Jagger and Grace Jones. Typically an era where accessories such as headscarves and hats were present and augmented hair.

DAKS womens hair 1 -

Hair How To

1. Brush out the hair and then section.
2. Apply CHIFFON Styling Mousse (RRP £23.50) and DALLAS Thickening Spray (RRP £23.50)
   through and then dividing the hair in the middle twisting off the face into little knots on either side of
   the head.
3. The knots were then heated with irons and left to set.
4. These were then brushed out creating the desired volume but gripped down behind the ears.
5. The headscarves were tied firmly holding on to the front, secured with grips at the back. That’s the
6. Runway ready with some VICIOUS Strong Hold Hairspray (RRP £23.50) and go…

Menswear Hair Inspiration

Menswear hair pulled influences from iconic figures of the era, Nile Rodgers, David Bowie and a hint of John Travolta, which the curly textures was reminiscent of a young Yves Saint Laurent.

DAKS Menswear -

Hair How To

  1. SAIL Soft Wave Spray (RRP £23.50) revived the models hair adequately.
  2. By tonging the models already curly texture hair, a more natural and cleaner texture was delivered.
  3. Finished with OUTER SPACE Flexible Hold Hairspray (RRP £23.50).

The variations in men’s texture allowed shorter styles to be slightly more amplified, for fluidity of the show, with new DART Pomade Stick (RRP £18.00).

For more information on the brand and its products, visit R and Co here.