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| June 4, 2020

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Trend Focus: Alexander Wang x Ghd SS18

Trend Focus: Alexander Wang x Ghd SS18
Rebecca Parker

Ghd have partnered with international session stylist Guido Palau to create the Alexander Wang Spring Summer 2018 show in New York.

Summer 2018 hair look.

“When considering natural hair, people tend to assume that the end result will be messy. That’s absolutely not the case.” – Guido.

Reflecting the fashion industry’s current fascination with the individual and the unique, Guido worked with models’ natural texture to create ‘lived-in’ hair with movement a-plenty. Guido first washed each girl’s hair, before applying a styling cream and using the ghd Air hairdryer with a diffuser to mimic the process of allowing hair to air-dry. After crafting a messy middle part with his fingertips, hair lengths were gently bent around the ghd Classic Curl Tong to lend natural movement, texture and idiosyncratic waves.

Guido’s Tips

“A great hairdryer, like the ghd Air Hairdryer, minimises drying time and therefore limits damage to the hair, while helping to achieve beautiful, natural movement.”  “This look requires simply two tools, the ghd Air Hairdryer and ghd Classic Curl Tong. Great styling tools are essential for creating simple, modern textures.”

Get the New Wave Look:

1.Wash hair and apply a heat protect spray.
2.Use the ghd Air hairdryer with a diffuser to gently blow-dry hair on a low heat setting, while maintaining and enhancing your natural texture.
3.Add a natural centre parting using fingers.
4.Afterwards, create a soft natural wave by bending sections of hair around the ghd Classic Curl Tong to add additional movement. Maintain an imperfect finish by bending hair in different directions.