On Sunday July 7th hairdressers from across Europe were welcomed by Anthony Mascolo, TIGI founder and International Artistic Director; Mark Bleathman TIGI President; and Tobias Kuetscher, TIGI Europe General Manager; to a spectacular and packed 2 days of inspiration, education and information. Held at the Park Plaza Westminster, the TIGI European Convention launched the new TIGI Modern Classics education collection as well as the latest product innovation from TIGI Copyright and provided guests with business information and social media ideas to utilise in their salons. Welcoming guests, Mark Bleathman said the aim of the TIGI Convention was to give back, provide inspiration, show TIGI’s creative output and introduce TIGI Copyright and TIGI Fuse to everyone.

The Party

Of course, no TIGI event happens without entertainment and an after-party. The TIGI Convention began on Sunday evening with drinks and a dinner, during which guests were entertained by incredible magician Maddox, from Britain’s Got Talent, and continued with TIGI’s DJ ‘on the decks’ to keep the excitement going into the early hours.

Sunday Evening’s Highs

Before dinner the TIGI Collective, selected TIGI educators from salons across Europe, each presented a model depicting their free interpretation of today’s trends in hairstyling in their main cities.

The TIGI Collective

• From Berlin – Ulla Maas, Gianni D’Assero, Frank Senner.
• From Milan: Alessandro Magrin, Pietro Denaro, Alessandro Scatolini
• From Paris – Nicola Fovanna, Florian Henry, Alan Alarcon
• From Moscow- Artem Lubinov, Marina Roy, Natalia Kopnina
• From London – Evelina Lundgren, Lesley Farrell, Rory Gamble

TIGI Creative Team’s New Designer Collection

The second presentation was the TIGI Creative Team’s new Designer Collection. TIGI fashion stylist, Jiv D, worked closely with Anthony Mascolo researching the latest sub-cultures in global fashion and chose 8 trends linking closely to both fashion and music.
The TIGI International Creative Team: Thomas Osborn, Akos Bodi, Maria Kovacs, Piero Gentile, Gen Itoh and Joshua Mascolo created individual looks to define the trends. Each look was coloured with TIGI Copyright Colour by the Technical Creative Team: Warren Boodaghians, Kerrie O’Reilly, Ryan Andrews and Lucy Hicks; to create and show an overall image of hair, fashion, and makeup.

*Featured images by Alex Barron-Hough and Mauro Carraro.

Their Trends

• The Fashion Activist
• Hip Hop Barbie
• Gothic Fairy Tale
• Manga
• The Dreamer
• Dancing Queen
• Neon Fantasy

The Finale

The hairdressing finale of the evening was an incredible presentation of 7 models, each dressed in Jiv D’s designer collection, with individually futuristic hairstyles entitled: SCULPTURE THE ART OF THE HUMAN FORM. The presentation began with 4 models, in perfectly crafted white wigs, with different shapes and textures who were followed by a further 3 models, their hair created with black and metallic pieces, wearing robotic ‘armour’, each wearing a computer terminal controlling their robotic face masks that has been designed and created by Chris Fernandes, the computer whizz who masterminded INFRINGE and TIGI FUSE. Fashion influencers in the audience commented the mind-blowing show topped many international fashion shows they had attended.

The Second Day

Commencing with the launch of TIGI Modern Classics. Introducing the new work Anthony Mascolo explained: “This is what TIGI’s all about. Modern Classics offers something to every hairdresser in the salon, from the youngest and least experienced to the advanced, confident stylist and colourist. These are the cuts and colours the majority of clients want, but updated to give a new and fresh look. Both the cuts and colours can be the foundation of your work but can also be pushed to give advanced creative finishes.”

Happy To Experiment

Compering the technical section, TIGI Global technical Creative Director, Christel Lundqvist explained: “Today’s classic clients are happy to experiment, For example, a ‘hint of rose’ creating a subtle pink tone to blonde, is a shade we are finding many women are not only prepared to have, but love.

For more information about the brand, please visit Tigi Fuse here.