Therapi Styles The Stars: RADIO 1 THE BIGGEST WEEKEND SWANSEA
On Saturday 26th May and Sunday 27th May, BBC Music and Radio 1 joined forces to bring two days of spectacular performances to Singleton Park in Swansea for The Biggest Weekend. Luxury British hair care brand, THERAPI, were thrilled to be involved with the event and have their educators attend, styling hair for the stars backstage.
Who They Styled
THERAPI educators, Andy McClintock from The Attic Experience in York and Adam Brady from Boab Hair and Beauty in York used luxury hair care brand, THERAPI, to style the celebrities hair backstage at the event and get them ready for their on stage performances. Celebrities included Ed Sheeran, Liam Payne and Radio 1 presenter, Nick Grimshaw to name a few.
As well as styling the hair backstage for the celebrities, the educators also gifted celebrities with THERAPI products to keep their hair looking and feeling fabulous after the event.
A Fantastic Opportunity
Andy McClintock, IdHAIR Educator commented, “It was a fantastic opportunity for us to style to hair backstage at such as big event like The Biggest Weekend. It’s great to be able to take the THERAPI products to these events to get the brand name out there, show them off and show how incredible the hair products are. The celebrities loved us using these products on their hair and we got some really amazing feedback on the products too.
From Strength To Strength
Jim Wardle, Director at THERAPI commented, “It was great to see our THERAPI products in the hands of the celebrities at Radio 1’s The Biggest Weekend. For our THERAPI educators to attend events like this is fantastic and really helps to build our profile. Since launching, the THERAPI brand has gone from strength to strength and we can’t wait to see what the future holds!
Visit Therapi Hair here to find out more about the brand.